With more than 30 million small businesses in the USA, it is often hard to stand out against competitors. If you want to make an effect on potential customers, you will need to get creative and think outside the box. 

But how can you do that using traditional marketing methods?

One of the best ways is using elevator wraps! Elevator advertising wraps get made from adhesive vinyl material. This can then form a ‘wrap’ around elevator doors. 

This article covers seven reasons why elevator door wraps are a great choice. We cover how they boost business exposure and improve brand image at a great price.

1. Expand Your Exposure

Elevator door wraps are great, as they can get situated in high-foot-traffic areas. This means that hundreds, if not thousands of potential clients could see them every day. 

They are perfect for shopping malls, hotels, and office buildings. This way the range of people who walk past or use the elevators will vary greatly. This is a great opportunity to build a diverse base of interested clients. 

They also work for outdoor elevators. This is because the decals are weather resistant, including being splash-proof.

2. Creative, Customized Designs

When it comes to elevator graphics, it is the perfect chance to get creative with your designs. If you want to stand out then you need eye-catching elevator decals to draw people’s attention. 

The latest printing technology, means the elevator wraps are very vivid and detailed. So they are ideal for bold, colorful graphics or photography. Working with a company that designs wraps means they can create a custom order to fit any door size or style. 

3. Cost-Effective Marketing

One of the best things about investing in an elevator vinyl wrap is its longevity. If you purchase and install them through a high-quality supplier, then they could last you up to 10 years! 

They’re also a more cost-effective solution compared to more traditional methods of advertising. Billboards or television advertising can be very expensive and time-consuming to make.

Working with a vinyl company for the installation is the best way to make sure your decals last. They have the tools and experience to put the decals on in the correct way. So not only will they last longer, but they will look more professional too. 

4. Hone in on Target Clients

If you have a specific target audience in mind, then elevator decals are a great choice. They are easy to situate in different elevator locations. This means you can access your key demographics without complication.

For example, you may be trying to reach more clients who are working professionals. Placing them close to busy office buildings means you can catch your target market. It also means you won’t be wasting money by placing them in areas where they won’t get seen as often. 

5. Increase Your Brand Visibility

If you choose to use elevator decals, then this will help to increase the visibility of your brand. This means that people will become more familiar with your logo, slogan, and color scheme. They will also come to know the different services and/or products that you offer. 

This is key in getting people to notice you, and in making a long-lasting impression. If your message is memorable and clear, then people will remember your brand with ease. 

6. The Exposure Effect

A great thing about elevator wraps is they offer the opportunity for repeat exposure. Many people will use the elevator throughout the week, sometimes even many times a day. 

The effect of repetitive exposure is a common phenomenon used in marketing. By exposing clients to the same decals every day, they start to become familiar with your brand. This is good for building trust and creates a greater understanding of your business. 

If people see it enough times, there is also the chance that they will tell other people about your wraps. They may subconsciously become more loyal to your brand than others.

This is the basis of a popular principle in marketing psychology, known as ‘Nudge Theory‘. 

You can also change your vinyl if you need to update your design or if you have a change of contact details. This allows you to keep everything looking fresh and professional at a much lower cost. 

There is also good news if you decide that the location of your elevator wraps is not working as you’d hoped. They are very easy to remove, and then you can try again in a different place! 

7. Subtle Yet Effective

A common pitfall of business marketing is that it is too invasive. This could be from too many posters, or irritating adverts that interrupt and pop up online. 

The beauty of elevator wraps is that they are subtle yet effective. Potential customers can choose to interact with your advertising, rather than getting bombarded!

This increases the chances that they will think of your brand in a positive way. Customers are more likely to take action if they feel it is their choice. 

Get Your Elevator Wraps Today

Elevator wraps are one of the best ways of maximizing your exposure as a small business. They are a cost-effective and eye-catching way to get attention from potential customers. Plus, they are long-lasting and easy to maintain, so you can market your business for many years to come. 

If you are looking for high-quality wraps, then choose RoadRunner Wraps! We can help with professional-looking wraps on anything from vehicles to walls.

With our award-winning graphic design team, you are sure to get a product that will draw in new clients. Get in touch with us today to find out more about our long-lasting wraps.