Are you running a business and thinking of improving your marketing strategy?
If so, this article is for you! Finding effective ways to promote your company and services is not an easy feat. It takes time to learn what works for you and your brand.
However, there is a way you can gain 30,000 to 70,000 daily impressions.
Want to know how? Keep reading!
This guide will tell you everything you need to know about investing in a partial wrap and a full wrap for your commercial vehicles.
Partial Wrap
You may think that partial vehicle wraps aren’t as good as full vehicle body wraps; however, that is not the case. There are many benefits that you will experience when you purchase one.
There are a few downsides and we will be addressing the pros and cons right now.
Benefits
One of the many benefits of a partial wrap is the cost. It can be much more affordable, so if you have a small marketing budget, this may be the way to go.
There are some advertising opportunities that seem out of reach because they are so expensive. Commercial vehicle wrapping isn’t one of those things. You can choose which portions of your car or truck you want to be wrapped without breaking the bank.
If you’re short on time or need to get your vehicle fleet on the road as soon as possible, a partial wrap can help you do that.
It will take a professional significantly less time to apply a partial wrap than it will a full one. Be sure to talk to your contact at the shop and let them know that you were on a deadline. They will be able to advise you on the timeframe of the project so you can make a decision that is best for your company.
Downsides
There are a few downsides that come with partial vehicle wraps that you need to be aware of. Since a partial wrap will only be applied to a small portion of the car, it may not be as effective or eye-catching as a full wrap will be.
This could result in a lower impact on your potential clients and customers. Since you are limiting the advertising space, you could be limiting the effectiveness of your message.
Full Wraps
When it comes to investing in commercial vehicle wrapping, you need to consider how a full vehicle wrap will benefit you. You also need to know the reasons why it may not be ideal.
Pros
The most obvious benefit of investing in a full car wrap is maximum brand exposure. No one will be able to look at your commercial vehicle without seeing your brand.
It will be bolder and will give your company and products more exposure. A full wrap will also give your vehicle a cohesive and professional appearance. It can give the sense that your brand and its image are unified and credible.
Cons
You probably guessed it: one of the downsides of investing in a full car wrap is the higher cost.
It will also take longer for it to be applied, which could mean downtime for your vehicles. If you can’t run your business without your fleet, you’ll need to take that into consideration.
Vehicle Size and Shape
The size and shape of your vehicle can make a difference when you’re choosing between a partial wrap and a full vehicle wrap. Is your commercial vehicle small? Is it a similar shape and size to a Smart Car or Mini Cooper?
If so, investing in full-wrap coverage is likely going to be your best bet. Full vehicle body wraps are going to allow you to maximize your ad space. Nothing on the car will be uncovered, allowing everyone to see it.
Now, if you have a large van or truck, a partial wrap maybe be the ideal choice. The flat surfaces make for an effective mobile billboard.
Color
Think about the current color of your commercial vehicle. Is it similar to the colors of your brand? If it is, then you may not want to invest in a full wrap. You can use the color of your car as part of your advertising instead of covering it up.
Now, if the color is going to clash with your branding, then it’s better to invest in a full wrap. You don’t want your mobile billboards to be confusing to your audience. You’ll need your partial or your full wraps to represent your brands.
Do you like the color of your car? If the answer is no, then it’s an easy decision. Cover it up with a full wrap.
Design Vision and Materials
Before purchasing commercial vehicle wrapping, think about the vision and design you want. Do you want it to be bold and eye-catching?
Or would a subtle, minimalist design represent your brand better?
These are two questions you have to ask yourself.
You should think about the type of material you want the wrap to be. There are lots of options. There are some instances when a partial wrap can be just as effective as a full one.
Partial vs Full: What’s Best For You
With the above information in your back pocket, you can move forward and create a marketing strategy around partial and full wraps.
Take your time deciding which option is best for your business. A partial wrap may be ideal for the type of vehicle and budget you have. While a full vehicle wrap may be more beneficial.
Reference back to the blog before making your final decision, as it will help you evaluate all your options.
We hope this article has helped you. We know it’s a big decision, and that’s why our team is available to answer your questions. Send us a message here!
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