Are you looking to make a lasting impression with your business’s fleet of trucks? Customizing your vehicles with lettering or wraps is the best way to create a mobile advertising campaign. It will broaden your reach to a wider audience. 

Investing in truck branding requires more than installation. It needs proper maintenance to ensure your lettering and wrap lasts as long as possible. 

In this article, we will discuss the importance of maintenance. We’ll give tips on how to keep your trucks looking their best for years to come. 

So, whether you’re a small business owner or a fleet manager, read on to learn how to make the most of your truck branding.

Benefits of Fleet Lettering

Fleet lettering is an effective way to advertise your business and create a professional image for your company. It involves applying lettering and graphics to your fleet of vehicles. It offers many benefits, including:

Increased Brand Visibility

Your fleet of vehicles is on the road every day. This provides a unique opportunity to advertise your brand to a wide audience. 

Branded vehicles stand out on the road and can catch the attention of potential customers. Your fleet can reach areas that traditional advertising may not. This will increase your brand’s visibility in different locations.

Consistency in Branding

Fleet branding ensures consistency in your branding efforts across different mediums. When you brand your fleet vehicles, they become an extension of your brand. This consistency can help build trust with customers and create a stronger brand identity.

Professional Image

Branding your fleet can also help create a professional image for your business. A well-branded fleet conveys professionalism and attention to detail.

This is important in building trust with customers. It also shows that your business is invested in its image and takes pride in its appearance.

Cost-Effective Marketing

Fleet branding is a cost-effective form of advertising. Compared to traditional advertising methods, the cost of branding your fleet is low. It also provides a continuous advertising effort as your vehicles are on the road every day.

Types of Lettering

There are various options to choose from. The type you choose will depend on your budget, design requirements, and personal preferences. Some of the most common types of lettering include:

Vinyl Lettering

This is the most popular choice due to its durability and customizability. It is made of adhesive vinyl material that you cut into different shapes and sizes to fit your branding requirements. 

Vinyl lettering is weather-resistant. It can withstand exposure to sunlight, rain, and other environmental factors. It has a glossy finish that can make your branding pop and catch the eye of potential customers.

Cut Lettering

Cut lettering is like vinyl lettering, but it is made of a different material. Instead of adhesive vinyl, cut lettering is made of thin sheets of plastic or metal. They are cut into the desired shape and size.

Cut lettering is more expensive than vinyl but provides a more professional and upscale look. It is more durable and can last for several years without fading or cracking.

Magnetic Lettering

Magnetic lettering is a temporary choice that can be easily applied and removed from your fleet vehicles. It is made of magnetic material that is cut into different shapes and sizes to fit your branding requirements. 

Magnetic lettering is ideal for businesses that want to promote different messages or promotions on their fleet vehicles. It is a more cost-effective choice compared to vinyl or cut lettering.

Fleet Wraps with Full-Color Graphics

If you want to take your branding to the next level, consider fleet wraps. These custom vinyl graphics cover the entire surface of your vehicle. 

They can be printed with full-color graphics and images. Your vehicles will become mobile billboards that attract attention and promote your brand. 

Truck Lettering Cost

The cost of truck lettering varies. It depends on the type of lettering, size, complexity, and design. 

Vinyl lettering is the most affordable choice. Cut lettering is more expensive due to the added labor involved. Magnetic lettering is affordable, but the cost can increase if the design is custom.

It’s important to get a quote from a professional lettering company. This helps to ensure that the cost fits within your budget.


Your company’s vehicles can serve as mobile advertising platforms. Custom truck lettering can make them more effective at promoting your brand. 

With the right design, your vehicles can stand out on the road and attract attention. This will help potential customers remember your brand.

Customized Font, Color, and Design

One advantage of truck lettering is that you can customize it to meet your specific branding requirements. Whether you want a classic, elegant style or a bold, modern look. A designer can create the perfect lettering for your fleet.


Regular maintenance is crucial for the longevity and pristine appearance of vinyl wraps, decals, and lettering. By taking proper care of your wraps and decals, you can extend their lifespan. 

This will help them continue to look great. Here are some essential maintenance tips to keep your fleet looking its best.

Regular Cleaning

Use mild detergent and a soft-bristled brush or sponge to wash your truck. Pay special attention to the areas with lettering. Avoid using harsh chemicals or abrasive materials that could damage the lettering.


To protect your vinyl wrap lettering from damage caused by UV rays and other environmental factors, wax it often. Apply high-quality wax to your truck. Be sure to follow the manufacturer’s instructions. 

Avoid getting wax on the vinyl itself. This could cause discoloration or other damage.

Avoid Scratches

Scratches and other forms of damage can compromise the integrity of your vinyl wrap lettering. This will make it more susceptible to fading, cracking, and other issues. 

Do not park your truck in areas close to trees or other vehicles. Be careful when loading and unloading items from your truck to avoid scratching the vinyl.

Drive Your Brand Forward 

At Road Runner Wraps, we provide top-quality vinyl wraps, decals, and lettering services throughout the United States. Our experienced team of professionals work tirelessly to give exceptional customer service. 

They produce appealing designs that exceed our client’s expectations. Whether you need vehicle wraps, wall decals, or custom lettering, we have got you covered.

Don’t hesitate to contact Roadrunner Wraps to discuss your project and get a free quote. We will work with you every step of the way to ensure that you are satisfied with the final product. Take your brand or personal style to the next level with us.