With more than 120,000 plumbing businesses in the country, differentiating your company from the rest has never been more important. From huge franchises servicing the country to one-person businesses operating in a limited service area, the plumbing industry is booming, but how do you set your company apart and attract more business? One of the easiest ways to make your company stand out and make an immediate impression on clients and potential customers is by incorporating plumbing van wraps and plumbing truck wraps into your business.
National companies such as Rooterman, Roto-Rooter, and Mr. Rooter use wraps branded with their unique colors, logos, and plumbing graphics to distinguish themselves from the competition, even when their competitors have similar names. No matter what size, your company should have the same unique representation of your services that speaks to clients in a way only you can. But how do you define your own brand and create the most effective wrap for your business while avoiding trends and poor quality?
Effective Plumbing Van Wraps
There are a variety of factors that go into creating plumbing van wraps, but it basically boils down to two things.
Uniqueness
To stand out against the competition, plumbing truck wraps need to be unique and represent what your company values most. Are you committed to getting the job done right? Do you guarantee customer satisfaction? Do you see your role as the hero of someone’s plumbing disaster or a friendly neighbor coming over to fix a leak?
Your plumbing truck wraps need to represent what your company stands for and convey to the consumer how you are different from the competition. In addition to making a literal statement about your business, vehicle wraps should represent your company’s personality through eye-catching plumbing graphics and your brand colors, keeping in mind your name or branding may be similar to the competition. The last thing you want is your plumbing service to be confused with another because your trucks look too similar.
Quality
When your company vehicles are on the road or outside a client’s residence or place of business, the quality of your plumbing van wraps makes a statement about your brand’s professionalism and getting the job done right. Crisp lines, defined features, and vibrant colors all remind the customer of your brand and your attention to detail.
Quality plumbing van wraps also convey a sense of professionalism and trustworthiness that can’t be communicated with basic clip art or stock images found online (especially when another company uses the same art or images, which happens more than you think). Having a unique, custom wrap on your company vehicle can also be seen as a measure of your success.
The quality of your vinyl and its adhesive also affects the effectiveness of plumbing truck wraps. Poor-quality vinyl or adhesive will make wraps look sloppy and amateurish, which is an immediate reflection on your business. A potential customer might see shoddy workmanship on your vehicle and interpret that to mean your work isn’t up to par, either.
Professionally designed and installed quality vinyl with crisp, clean, and colorful branding and graphics add a sense of professionalism and success that competitors may not have.
What Makes a Bad Plumbing Van Wrap?
Three things make plumbing truck wraps ineffective at representing your brand and businesses:
Lack of Uniqueness
When your brand is generic and forgetful, your business suffers. As mentioned, if your “unique” logo can be related to a more established company, locally or nationwide, it can be easily forgotten and confusing to the consumer. They will assume the established brand is your brand and inadvertently direct business to them rather than you.
With Roadrunner Wraps, the look of your plumbing van wraps will be unique to you. Our experienced graphic designers and advertising experts can help you create the best version of your company for your vehicles.
Poor Quality
Plastering your plumbing van wraps in free graphics, you find online may seem clever and cost-effective. However, using them can actually reduce your business and stifle your economic growth due to their poor quality. It can represent a lack of interest in your work and reflect a lack of professionalism.
In addition to the quality of the design, the wrap should be made from the highest quality materials. Using cheap vinyl or weak adhesive can lead to bubbles under the wrap, peeling, and overall ineffective branding. And when it comes time to rebrand or replace the wrap, you’ll learn the hard way cheap vinyl is difficult to remove, and inadequate adhesive can peel the paint off the vehicle itself.
Ineffective Branding
Once you send your vehicles out to do business, your wrap becomes a rolling billboard. Wherever that van or truck goes, it serves as a giant, colorful advertisement for your business and the services you offer.
But, if you have an ineffective wrap, it will have the opposite effect. If there is nothing memorable or unique about your brand, it won’t stand out. Taking the time to establish a unique brand identity with your plumbing van wraps is so essential to make your company stand out instead of being another forgettable work truck they pass on the road.
Let Us Help
So, how do you ensure your plumbing van wraps accurately represent your company and make an effective advertising and branding tool?
That’s simple. You invest in a unique, quality design created — and installed — by professionals. A lack of uniqueness and quality can lead to your brand falling into obscurity, forgotten as other companies take advantage of the ever-changing market.
RoadRunner Wraps has over 20 years of experience crafting and installing plumbing truck wraps with unique graphics and designs that capture what makes your business different. With over 70,000 wraps installed, we can ensure your unique voice and brand shine through every vehicle you operate.
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