Everyone knows an ice cream truck. The music alone will get children running from several blocks away, begging their parents for moneyโand more than a few of those parents will be getting in on that ice cream action! Ice cream is a favorite treat, and few things are more quintessentially American than chasing after an evening ice cream truck in the warm weather. Why the chase? An ice cream truck wrap can be quite eye-catching according to the average customer.
At RoadRunner Wraps, while we appreciate delicious ice cream as much as anyone else, we also specialize in creating, printing, and installing the highest quality vinyl vehicle wraps for businesses. This includes ice cream truck wraps! In fact, if you can drive it, weโve probably made a wrap for it. We have over 20 years of experience and more than 70,000 vehicles serviced. If youโve got an idea for an ice cream truck wrap, we can turn it into a reality. Weโve completed plenty of food trucks, whether theyโre converted vans, classic food trucks, or anything in between.
Maybe you need some ideas for ways to make your ice cream truck wrap really stand out. We can help there, too. This article will give you some ice cream truck wrap ideas that should be nearly as tasty as the treats youโre offering. Wraps are turning your company vehicles into mobile marketing platforms, essentially mobile billboards. Mobile advertising is proven to be far more effective in terms of cost and reach than static billboards, plus you have the great siren song of the icy sweet to help draw attention.
You need eye-catching designs that no one can resist. Even if they have to chase your truck for several blocks, they will want to with the design you create following some of these tips. Here are several ways to emphasize your particular ice cream truckโs offerings and keep them begging for more.
Sweet, Sweet Specialties
Naturally, your truck has ice cream: itโs the basic premise of the entire truck. Food trucks are always popular, but a good ice cream truck wrap will put all your best and most popular items on display for all to see (and perhaps drool over). To this end, it might be more effective to focus on one or two particular treats or specialties of yours that might separate you from the pack. While there is merit to going the classic route and proudly displaying those cones and scoops, we suggest coming up with something less common and putting that front and center in your design.
For example, if you specialize in the chocolate caramel ice cream bars that your competitors donโt have or rarely have, make sure thatโs prominently displayed. Or perhaps, instead, you have a somewhat rare foreign ice cream bar that makes your ice cream selection stand out from the rest. If thatโs the case, you want your customers to see that!
Staying on Toppings
Does your ice cream truck offer more toppings than most rivals? Do you have specialty toppings or extras that you can provide customers with? Those things are perfect feature items for ice cream truck wraps. If you beat your competitors by offering something they donโt, or more than they do for the price, we can design a wrap that features that advantage so you can enjoy itโnearly as much as your customers do!
Your business can soar if you can find things to offer that make your menu unique. You can offer more than just ice cream toppings or even more than just ice cream. Cold treats and drinks give you an advantage over the other trucks because customers will learn that they can get various items from you.
Frosty Promotions
Promotional offers and deals make for great ice cream truck wrap ideas. Ideally, you want your customers to see that you can offer discounts the competition canโt. Special offers always get customersโ attention, even more so than when theyโre already drawn in by your eye-catching wrap design and the mouth-watering icy treats. Partial ice cream truck wraps can help you sell regular or rotating offers if you need to switch them out or replace them.ย
A great idea is to have rotating specials based on the day of the week, whether itโs the weekend, etc. This makes for a focal element in your ice cream truck wrap, letting your customers know thereโs always something special on tap for them.
A Scoop of Character
Another idea for your wrap is to give your customers a little character, either literally in the form of a mascot or, more likely, by showing the favorite items in a fun, stylized manner. Many of us fondly remember eating the faces of famous cartoon characters, or something similar, in ice cream bar form as children. Your truck might benefit from investing in such recognizable treats, in addition to offering something unique.
Ice Cream Truck Wraps: Make Your Customers Melt
At RoadRunner Wraps, weโve helped thousands of food truck owners transform their vehicles into money-making, taste-bud-pleasing machines. Effective branding does a lot to get customers to your offerings, although youโll have to do the rest with the treats that keep them coming. Together, we can turn your design ideas into a powerful marketing tool that enhances the appeal that already exists for your ice cream truck. Whether you have a design you want to use or want our experts to design the wrap based on your input, print, and install it, we can work together like ice cream and sprinkles.
Wraps are long-lasting, even if the ice cream isnโt, and made of high-quality vinyl to withstand the hot summer conditions and the mobs of hungry children. Please reach out today to find out how we can help your ice cream truck business heat up, even as your sweet treats keep your customers cool!
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