Vinyl vehicle wraps are an effective marketing tool for any business. HVAC truck wraps help sell your company and its services, which is important in a field as essential but well-populated as HVAC work. Better than expensive paint jobs, vinyl wraps are durable, lasting many years while resistant to road and weather conditions. They donโt flake, or chip like paint does, and, combined with some effective branding, they will pay for themselves before long.
Studies show that vehicle wraps are more than twice as effective as traditional static billboard advertising as a form of mobile advertising. Not only do they generate more impressions, but they also boast a higher recall rate. When you consider just how many impressions youโre creating, which can turn into leads, every day you drive your company vehicles. Those HVAC van wraps or truck wraps are turning heads and creating hundreds or even thousands of impressions. That staggering number means that wraps are highly cost-effective as a marketing method.
With a well-designed wrap, youโll see a stronger return on your precious advertising dollars before you know it. Clever use of color, brand messaging, and design details are all part of what makes an effective HVAC truck wrap stand out in the sea of brands out there. Even when youโre servicing one customerโs location, everyone in the area will see your wrap, giving you more potential leads just by going about your business.
This article discusses a few of the elements that make up great HVAC truck wrap ideas, van wraps, and more. By taking these ideas to a company skilled with graphics design, printing, and installing your wraps, youโll turn your truck and HVAC van wrap ideas into effective business marketing that translates into real conversions and real profit.
Here are some of the most common elements of the most effective HVAC truck wraps, as well as your companyโs other branding and marketing tools.
Adding Color to Your HVAC Branding
The effects of color in marketing psychology is an entire field of study unto itself! Thereโs so much to learn that it falls outside the scope of any single article. Here we can discuss some ideas for effective HVAC van wraps and other vehicle wraps based on the more common elements in color psychology.
What is your companyโs approach? Do you like to present an all-American image and appeal to those good olโ down-home values? Red, white, and blue are popular here, along with star patterns and traditional American slogans. The blue makes for a fantastic base to let the white and red really pop.
Green is often associated with earthy, environmentally-conscious messaging, but it can also represent money and strong, competent leadership. You could use green in your HVAC van wraps if you want to evoke an image of quality work and the most competitive prices.
On the other hand, blue is often thought to be calming and evinces a sense of trust, dependability, and security. If you want potential customers to feel like youโve got their best interests well in hand, blue is definitely a good choice.
Red is bold and invites feelings of danger, risk, and commensurate rewards. Incorporating red in your HVAC truck wrap ideas can help you to strike a powerful image that excites your potential customers with the possibility of aggressive pricing. Itโs also a warmer color, which works well in the colder months when customers need their heating repaired or upgraded.
We recommend that you consider what kind of image you want to create. What feeling do you want your branding to evoke in your customers? Incorporate that into your HVAC van wrap ideas, and youโll create unforgettable, eye-catching mobile marketing platforms out of your company vehicles.
Consider Your Images
Many companies use similar imagery in their HVAC truck wraps, and for a good reason. Whooshing air and flowing graphics help create a sense of properly-conditioned air circulation, but thereโs always room to get creative. Some companies use stylized humans and other mascots to create a sense of fun brand identity. Combining these elements with colors creates a wide variety of potential branding.
For our all-American crew, flags and stars are going to be mainstays, of course, but you might also consider something like fireworks. That lets you use splashes of color and keeps a sense of fun and excitement, telling your customers that youโre there to do the job right and free them from their HVAC woes.
Keep Your Message Clear
Whatever you do, pick something and run with it. Cluttered and unclear HVAC truck wraps will repel rather than draw attention. Pick your colors, preferring one or two for most of your design, and use them in a bold, confident, and very clear message: โThis company is your best bet for HVAC services.โ
Donโt try to fit too much text into a small space. Customers need to be able to read your message at a glance, preferably because they might see it while driving or only get a few seconds to look at it. The difficult-to-read font is a no-no, and so is trying to cram too much text into the space. Get your company name, logo, and slogan, if possible, and quick contact information so people can get in touch with you easily.
When You Want the Best, Go to the Best
Your company deserves the most bang for its advertising buck. Thatโs where we come in. Weโve done more than 70,000 vehicle wraps over the past 20 years, so we have the most experience. We have graphics designers who can help bring your design to life, and we can print and install the wraps in only a few hours at our service locations. With RoadRunner, youโre getting the good stuff because your marketing investments deserve only the best.
Keep some of the above ideas in mind when designing your wraps, and trust the experts to help you bring them to life. Feel free to contact us today for a quote and more information so that you can have the branding and marketing power of vinyl wraps on your side.
Recent Comments