At RoadRunner Wraps, we’ve seen almost every conceivable vehicle wrapping situation. In over 20 years of business, we’ve serviced more than 70,000 vehicles with some of the best vinyl wraps Baltimore, DC, and Virginia have ever seen. RoadRunner even takes our work a step further, because we know that people all over the country need quality vinyl business truck wraps. That’s why we proudly ship our wraps nationwide to be installed at any service location you can visit.
Let’s discuss the pros and cons of vinyl wrapping your vehicle. We feel that business truck wraps are always a worthwhile investment, and not just because we have fun with the work we do. These wraps are easy to design, they’re eye-catching, and they generate leads more than most other forms of advertising you could take out for your business. Weighing all of the advantages, it’s hard to argue against truck wraps! The prices really seal the deal–wraps cost considerably less than high-end paint jobs and they offer a bunch of other features.
There are other factors to consider when you’re choosing to wrap a leased business truck. Wraps are simple to design and install and can be safely removed, but the situation might not be so clear-cut. This article weighs the pros and cons of wrapping a leased truck and how those and other factors might affect your decision. We’ll also discuss the options you may have, as well as how to choose the best design for your business.
RoadRunner’s experienced crew creates some of the best vinyl wraps in Baltimore, DC, Virginia—perhaps even the whole country. Let us share our knowledge with you so you can make an informed decision when you’re considering whether to acquire business wraps for trucks you’ve leased, as opposed to the ones your company owns.
Check the Lease
Always check with your lender to see if wrapping your truck is even a viable option. A lease may include provisions against installing vinyl truck wraps. Many leasing companies explicitly allow the wraps, but the final decision rests on the contract between you and the company that leased your truck. Wraps and prices don’t change based on whether you’re buying a truck or just leasing, but it may affect the terms of your lease.
The safest bet is to ask the leasing company about installing wraps and make sure that any such information is clear in your contract. This is the first and most important step for obvious reasons. If the contract prohibits you from installing a wrap, you can’t do so without violating the terms of the contract, and we definitely don’t recommend that!
Consider the Vehicle’s Condition
Has your vehicle been recently painted? If so, you won’t be able to install a wrap until the paint job is completely dry–which can take a while. You may find that it’s worth asking the leasing company whether the vehicle was painted recently or not. If it was, you’ll have to wait to get it wrapped, provided it’s allowed under your contract.
Is the vehicle suffering from dings, dents, or peeling paint? Those things can complicate the wrap process, so you’ll want to discuss this with our design team ahead of time to make sure they can either accommodate your vehicle, or change up the plans to compensate. Ultimately, you’re trying to create a look that will reflect your brand, so you want it to look its very best.
Benefits of Wrapping a Leased Vehicle
A leased vehicle can offer a lot of surprising benefits to adding truck wraps, from prices that fit your budget to the ability to lease a vehicle of, say, a color you don’t want, but using wraps to compensate or even replace the color entirely. Here are some of the benefits of wrapping a leased truck, and why you should consider them before you make your purchase.
Empower Your Truck Wraps Advertising
The biggest benefit of wrapping a leased vehicle is that you can start using the powerful form of advertising to enhance your business. This is important because leasing vehicles can be costly, and so can advertising. However, mobile billboard advertising, classified as a form of “out of home” advertising, is much more cost-effective than traditional stationary billboards and ads. Mobile billboards, such as business truck wraps, can generate hundreds or even thousands of impressions per day.
In general, studies show that mobile ads are some 2.5 times more noticeable than static ones, and typically have a higher recall retention rate. For the cost, there are fewer more effective methods of advertising, and typically only online advertising is more cost-effective. Combining the two methods can be a very lucrative source of leads.
Hit the Brand Running
When you’re leasing a truck for your business, you really want it to showcase what your business can do as soon as possible. You’re already spending the money to get the truck, right? You might as well get something valuable out of it! If you generate enough interest in your business, you should quickly make back the investment costs. In a sense, wrapping a leased truck is a great way to offset the cost, because you’re generating leads and maximizing your advertising.
Presumably, when you’re leasing a truck, you’re getting something nicer and newer, right? Take that nice-looking truck and hit it with your branding to really put on your best face for your company. Other drivers don’t know that you leased your truck. It may seem minor, but when you have a professional-looking truck decked out in your company’s brand messaging, that lends an air of credibility and authority to your company.
Branding is all about identity. Customers identify with certain companies precisely because their branding appeals to them in some significant way. You’ve seen how invested people can get in which brand or product is better. Make yours one that people want to stand beside through the clever use of brand messaging (which we will discuss below) and quality offerings.
By wrapping the leased vehicle, you’re getting ahead of the curve, instead of waiting until you’ve completed the lease to put your mobile advertising to work. Time is money, as they say, and you’re already spending the money to acquire the truck, so you might as well get the most value out of it!
Things to Watch Out For on Truck Wraps
While there are benefits to wrapping a leased truck, there are some potential downsides, as well and you should always be aware of them. There are always risks involved in business, especially when it comes to advertising. RoadRunner Wraps has extensive experience making the best wraps available to mitigate and minimize that risk. Here are some of the cons to wrapping a leased truck, and some ideas to help manage the risks involved.
Violating the Lease
The number one con to wrapping a leased vehicle is the possibility of violating the lease. This can result in fines, or, depending on the terms of your lease, potentially more drastic measures. While most leases allow for decorative graphics and vinyl wraps in Baltimore and the surrounding areas, since they are easy and safe to remove, not all of them will. Always check with your leasing company to be sure!
Maintenance and Removal
RoadRunner’s wraps do last a long time, with proper maintenance. Failing to clean your vehicle properly by using vinyl-safe chemicals and non-abrasive cleaning materials can cause problems down the road. As the adhesive ages, especially when improperly cared for and it accumulates excess dirt and grime, it can become more difficult to remove the wrap without damaging the paint underneath, and potentially affecting the terms of your lease.
Keep in Mind Upgrades or Changes After the Lease
Some companies like to switch things up, either with a lease upgrade or, after you have completed the lease, by acquiring another vehicle. Remember that customers will learn to associate your vehicle with your specific company. The recognition can grow to the point that they recognize it by the vehicle and the colors you’ve chosen for your wrap before they ever see the logos and other brand-identifying marks.
If you plan to change vehicles after or during your lease, you may lose some of the instant recognition factor. This may not amount to much, but we always caution our clients to beware of all the risks. In the worst cases, sudden changes can throw off your customers and cause them to perceive a change in quality, even when there has been none.
Choosing Your Design
So, you’ve weighed the pros and cons and you’ve decided to go ahead with a wrap for your leased truck. Congratulations! You’re sure to give your advertising some more horsepower with this option, and don’t worry, RoadRunner is the best in the business. When you’ve done as many of these as we have, you tend to see it all. We’ve definitely wrapped trucks like yours before. Lease or no lease, our expert techs will take the best care of your vehicle. No one anywhere does it better, faster, or more reliably than we do!
Now it comes down to choosing your design. There’s more to this than you might think! Color plays an important role in market psychology, for example, and even the lettering and imagery you use can have a significant impact on the way your brand appears to customers. The real trick, especially when you’re already paying the lease cost and you want to maximize your investments, is finding the right combination of colors, shapes, and other decorative elements to really sell your business.
Here is a short guide on how colors affect buyer psychology.
Red
You see red a lot in advertising, and for good reason. The color may mean “stop” on the road, but everywhere else, it stimulates excitement, the desire to go, creating urgency and fostering the impulse to buy. In fact, its main draw is to impulse buyers, and also is known to stimulate appetite. You see red (and yellow, below) together a lot with fast food places and other restaurants as a result.
Blue
Opposite of red, blue promotes feelings of calmness, safety, and productivity. It’s the color of security for a reason, and tends to create a sense of peace and reliability in customers. Blue also represents loyalty, so is used by institutions wishing to instill a sense of confidence and brand loyalty to retain customers.
Yellow
The other half of the “fast food combo” of colors, yellow is a color of happiness, contentment, warmth, and cheerfulness. Yellow can be eye-straining if too bright or used in too much volume without breaking it up with other colors, but when used properly, it has one of the most powerful effects in drawing attention and keeping it there.
Green
Green is associated with healthiness, tranquility, and strength. It’s also the color of money, so for obvious reasons, many businesses use this to signify value. You may also see green associated with luck.
Others
Color psychology in marketing is a fascinating topic that could fill volumes, and definitely falls outside the scope of this article. You probably have seen many of the other color associations: white represents safety, purity, cleanliness, black is often about control, presence, and sophistication, purple is associated with royalty and wealth, and orange is warm and enthusiastic.
Putting it All Together
When you’re choosing your design for a leased truck, keep these elements in mind as you build your brand messaging. Think about what you want to represent your business, especially as you really need the mobile advertising aspect to be successful and help you generate leads and conversions while you’re paying on a lease.
Leased Truck, Unleas-ed Potential
RoadRunner Wraps are the leading experts in business truck vinyl wraps. Our Baltimore, Virginia, and DC service locations are always ready to help you design, print, and install the perfect wrap for your truck, so even while you’re operating under a lease, you feel like you’re in control. Your company’s success depends on you being able to bring in customers, and we promise that nothing grabs customers like an eye-catching truck wrap.
Why trust RoadRunner? Because we’re the only ones who can fully appreciate your business and deliver the highest quality vinyl wraps to be found anywhere. If you want to be the best, work with the best, and that’s RoadRunner. Your company deserves nothing less! Give us a shout and we’ll be happy to get started putting your brand where it belongs: right on top!
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