Food trucks are the delight of the neighborhood. Everyone has a favorite treat from a favorite food truck, and they’re a perfect way to grab a bite on the go and enjoy a day out with friends or family. Sharing a meal with someone is a time-honored tradition, and a local food truck is always the best place to find that hidden gem of a recipe that lights up your day—and your taste buds! Delivering the deliciousness is the easy part. Creating a good, effective food truck design is the hard part. The best food trucks use food truck wraps for their design because of all the great benefits of a wrap over a costly paint job. In the article below, we’ll discuss some of those benefits and how to create an effective and hunger-compelling custom food truck wrap.
Who We Are
RoadRunner Wraps has been making vinyl vehicle wraps for over 20 years. We’ve serviced more than 70,000 vehicles in that time, making us the most experienced and knowledgeable vehicle wrap company. The best food truck wraps in the DC, Virginia, and Maryland areas are RoadRunner wraps. Our works have helped thousands of businesses empower their advertising and promote their company to a whole new range of consumers.
RoadRunner Wraps is proud to serve clients across the nation, too. We ship our products nationwide to be installed at any service location because we believe in the proven power of vinyl wraps as an advertising platform.
Read on to learn more about how and why a custom food truck wrap is the best decision you can make for your food truck—right after the mouth-watering recipes!
Why Choose Food Truck Wraps?
Why should you choose a food truck wrap? Are prices comparable to a custom paint job? These are both questions we hear a lot, and the answer is that wraps are more cost-effective than paint, especially considering all the benefits. When considering a food truck wrap, prices are only one of the ingredients, but as you know, a meal is made from everything, not just one ingredient. Consider ease of use, durability, and affordability of changes, especially as your menu changes. Can you imagine getting a paint job each time you wanted to make a change or repair damage?
Here are some of the many reasons to go with food truck wraps, from prices to professionalism and advertising effectiveness.
Mobile Advertising is King-Sized
Studies show that mobile advertising is far and away a superior advertising method to stationary billboards. Mobile advertising platforms, like the best food truck wraps on the market (courtesy of RoadRunner), generate more than 2.5 times the amount of impressions than a static ad display. As if that number wasn’t staggering enough, mobile ads also have a vastly increased recall rate. Customers notice them more, remember them better, and you can reach more people.
Affordable and Flexible Food Truck Wraps
Vinyl vehicle wraps are simply more affordable than paint jobs. When properly maintained, they’re more resistant to chips and wear, and it’s easier to change them out. We can remove the wrap easily and safely with a full or partial wrap. If you want to replace just part of it, such as displaying a new menu item or something seasonal, you can do that! Most food truck wraps price lower than even a mid-range custom paint job, and the trade is considerably more flexible in your design and the ability to maintain, change, or replace it.
An Entire Menu of Colors
Have you ever wondered why so many restaurants use the same colors in their branding? Or that specific colors seem to denote certain things? That’s because they do! Countless millions of dollars have gone into marketing research for the industries that serve billions, all determining the psychology of hunger and how it intersects with buying psychology. While this article does not purport to cover these topics in depth (though plenty of fascinating research exists elsewhere on the subject), a brief guide can help you choose the perfect food truck wrap. Prices are only half the selling point—you’ve got to appeal to the customers through their appetites!
Red and Yellow
You might notice that red and yellow are two of the most popular colors for food trucks, fast food, and similar establishments. This is because each color represents things that help stimulate customers to buy food. Yellow is a sign of comfort, well-being, safety, and happiness. That’s certainly something most restaurants want to inspire in their customers! Red represents urgency, impulsiveness, and desire and is meant to trigger faster impulse buys, faster eating, and quicker turnaround times. It can also indicate spice or bolder flavors.
The two combined can help drive customers to your food truck and grant them a sense of familiarity with your offerings.
Green
Green is the most popular choice for food trucks and restaurants offering healthier options. They are often paired with brown, beige, and other earthy colors. Green represents value, environmentally friendly, and healthiness and is used in menus heavy with vegetables, salads, and similarly “safe” meals.
Other Colors
Ice cream trucks often use white prominently in their branding, or as the background color, to offset the colorful reds and other colors they use to advertise their sweet treats.
All Accounting for Taste
The perfect food truck wrap is one that calls to mind the kinds of foods you want to offer. For spicy, flavorful Mexican dishes, red and gold and solid, colorful lettering is a great way to create an appealing advertisement. A wrap for an ice cream truck might use similar colors but in a different way, with rounder shapes and lettering and a vintage-inspired design to evoke the feelings of being a kid and hearing that sweet, icy siren song.
Choosing the right wrap can be difficult but rewarding, and from there, RoadRunner has you covered—literally. You can bring your design to one of our service locations, or we can work with you to create one. We’ll digitally print and install it, and the whole process is done in hours, so you can get out there and serve those hungry customers! Give us a call and see how we can help you through the entire process, from picking out the perfect food truck wrap to seeing it bring in the customers.
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