Branding is essential to business success. Customers invest in brands, while companies thrive on brand identities. Plumbing companies perform an invaluable service to residential and business customers. Youโre in the line of work where customers hope they never have to call you, but when they do, they want to find someone fast who will take care of the problem efficiently.
Creating mobile advertising is a powerful and cost-effective way to enhance your marketing efforts. Mobile advertising is far more effective than traditional billboards and static advertising methods, reaching more customers and boasting higher recall rates. Itโs also cheaper in the long run, as you donโt have to pay repeated fees to keep running your advertisements. With mobile ads like plumbing van wraps generating thousands of impressions each day, wraps are one of the best marketing investments you can make for your business.
Choosing the correct design elements for your plumbing vehicle wraps is essential, but not everyone understands what goes into a well-designed wrap. You need an eye-catching design, to be sure, and you have to get your companyโs message across quickly. Other drivers may not have long to look at your vehicle, yet mobile advertising generates so many impressions each day just by simply driving the company vehicles. You have to strike a balance between too little information and too much. You have to consider the design elements that will keep customers looking at your vehicles.
Here is a list of ways creative elements can help turn your plumbing vehicle wraps into self-sufficient advertising tools. With a high-quality wrap and skillfully-designed company branding, you can make every one of your company vehicles into a powerful mobile marketing platform. Create leads that turn into real business for your company with these ideas for your plumbing van wraps.
Choose Your Plumbing Design Elements Carefully
Your design elements are the pieces that make up your branding: colors, slogans, logos, and fonts used in your lettering. Gone are the days of simple stenciling on the side of a white van. If you want to really stand out, you have to make the most of your design!
Color is essential in marketing psychology, but itโs hardly an exact science. Certain colors do tend to be associated with certain things. Strength, environmentally-conscious, and money all go with the color green, for example. You could choose a green base for your wrap design to show that youโre down to earth and suggest that you will save customers money. Green also represents strength and integrity, qualities you want people to associate with your brand.
On the other hand, blue represents security and calm, confident appeal. A blue-based design for your plumbing truck wraps might suggest to customers that you will get the job done right and that they can trust their plumbingโa modern necessity!โto your company.
Itโs not always just about color, however. Consider the importance of the other images you use on your wrap design. Plungers, toilets, and the like are also pretty common with plumbing truck wraps, so you may want to try something to let your branding stand out a little. Maybe a drain pipe with a bandage attached to it would be fun and do a good job representing your business. Or, if you wanted to get crazy with it, you could have a friendly creature popping up out of a manhole cover and waving to the viewer.
The essential thing to remember is that you need something that will pop. You need it to stand out and stick in the mindโs eyes of potential customers. Everyone who sees your vehicle in traffic will be exposed to your branding through your wrap, so it needs to be something that gets the message across in a fun way.
Rear View
Donโt neglect the rear view! Any vehicles stuck behind yours in traffic will get an extended look at anything you have on the rear of your vehicle. Hereโs where you can add more detail than we recommend for the sides and general presentation of your plumbing van wraps. Feel free to add more information, such as your phone number, email, or other contact information, as well as your name. As a rule, we recommend putting your website on the sides over your phone number. Most consumers will likely search for your company online. However, you can probably fit both on the back of your wrap and at least have one reason to be happy about a red light!
Present Your Plumbing Branding Clearly
Plumbing is a serious business, at least to your customers. Generally, if they need you, they will be in a bad way. Theyโre going to need fixes fast, and theyโre probably not going to try to dig through crowded information to find you. If they canโt locate a website, phone number, or your business name quickly, thatโs a customer who will find another plumbing company.
Make sure your branding is clear, concise, and displays all the vital information. Your companyโs name is a must, and then your slogan and whatever logo or graphic design you come up with. Try to keep in mind that most customers will probably only get a few seconds to glance at your wrap design. If you canโt make a clear impression fast, youโre not going to get another chance. Make it count!
Donโt Flush Your Advertising Budget Down the Drain
Advertising money is an investment. Donโt let your investments go to waste. If theyโre not generating leads, then theyโre wasted dollars. The cost-effectiveness of turning your company vehicles into mobile marketing platforms is too good to pass up. With the right design, you can create a brand that captures the attentionโand patronageโof customers in need of plumbing services.
Contact us today if you want to see how 20 years of experience and over 70,000 successful wraps can do for your business.
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