Important Information to Include on Your Food Truck Wrap
A food truck wrap is always a fair-weather favorite. Whatever your favorite kind of food, chances are there is a food truck out there that caters to whatever you’re craving. Tacos enjoyed out in the open air of a summer evening, ice cream treats to help you kick the heat, or sandwiches on the go, there are as many options as there are hungry bellies, and food trucks are one of the most satisfying ways to fill those bellies!ย
We here at Road Runner Wraps know food trucks. In many ways, food trucks are some of the best examples of the effectiveness of commercial vehicle wraps as an advertising platform. The entire truck must be a mobile billboard for a food truck, enticing customers to discover what delicious treats lie within. As food trucks thrive based on word of mouth and customers even knowing that they’re there in the first place, their success emphasizes the importance of proper design and its effect on customer psychology.
The quality of the food helps, too!
There are many factors to consider when deciding on your wrap. Food trucks may offer myriad recipes, but just like the best recipes, discovering the best wrap colors and styles is more than just experimentation. There’s an art to discovering the best combinations to please the palate of potential and returning customers.
This article will explore some of the elements that go into making the most effective and eye-catching wrap for food trucks anywhere. Road Runner Wraps is highly experienced, with over 20 years of designing, printing, and installing vinyl wraps. We made our name producing all kinds of vehicle wrap in Waldorf, MD, and surrounding areas. Although we primarily serve Maryland, Virginia, and the DC area, Road Runner has shipped our products nationwide to be installed anywhere people need a car, truck, and van vinyl wraps.
A Palette for the Palate
What are the best wrap colors? We hear this question a lot. The answer is, unfortunately, more complicated than simply choosing the “best” color set. In many cases, the color options we exercise all have distinct but profound effects on potential customers’ perceptions. Different color types and tones all suggest different things and resonate differently when it comes to branding.
If you want to wrap food trucks in colors guaranteed to make your customers hungry, you’ll want to choose colors that accentuate the food you will be making. As a general rule, warmer colors stimulate appetite more, which is why you will see many orange menus. If you’re offering ice cream and similar treats in warmer conditions, choosing orange or red might not enhance your image. Instead, you’ll want something cooler, like blue and white.ย
Offering a Clear View
In choosing the best wrap colors for your food offerings, you’ll also want everything to be readable. Consider that it will have to be legible from the road, where you want your potential customers to be able to clearly and easily see what you are offering. Don’t make the mistake of choosing a difficult-to-read font, including size, shape, and color. Food trucks want things to be big, bold, and visible from far away.
Consider also the images you use for your wrap. Food trucks are usually colorful and bright, with fun images of the delicious items you offer. However, you need to be sure that your food truck’s images are plainly visible from all angles and that they don’t obscure the name and logo you use. Many food trucks struggle when they create images that are too “busy,” making it harder to show customers at a quick glance what you offer.
Customer attention spans are shorter than ever these days. In the age of smartphones, there are always multiple competing offers at any given time, and they make decisions fast. When hungry, it’s harder to decide, as anyone who’s ever gone grocery shopping while hungry can attest! Your goal here is to make your menu clear, appetizing, and easy to understand quickly.
Also worth noting is your typical market and what appeals to them. While people anywhere will appreciate food, a suburban community will likely respond differently than a downtown neighborhood. Although you may consider that people unable to acquire certain kinds of food due to a lack of restaurants in that vein will appreciate the presence of a well-wrapped food truck offering just what they’ve been missing.
Location, Location, Location
Where will your truck operate? What hours do you expect to be operating? If you plan to open your food truck during evening hours, you will want to consider that your van vinyl wrap and menu colors may be affected. The best wrap colors may change depending on whether you are likely to run at night, in winter, or only in daytime hours or warmer months. You may want to consider accent lighting to help make your truck more appealing and illuminate the mouth-watering recipes you’ve selected.
We Have the Right Ingredients
Whether designing an oversized taco truck, a mobile burger joint, or a large ice cream truck, van vinyl wraps for food trucks need the best designs you can create. We can help you. This is your livelihood, after all! We make the best vehicle wrap in Waldorf, MD, and beyond, and our graphic designers are experienced enough to help you make your food truck irresistible. There are a lot of hungry people out there, and it’s your mission to give them some of the most delicious recipes they’ve ever enjoyed. It’s our mission to assist you (and probably enjoy some of those foods, too!).
Like your customers, you don’t have to settle for less when you can contact us today and get a free quote. Road Runner Wraps can help you make the perfect vehicle wrap in Waldorf, MD, for your food truck to be the most appealing restaurant on wheels. We bring the expertise. You bring the flavor.
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