With over 36,000 food trucks in business in 2023, you want your truck to stand out. How can you get that extra edge? If you’re running a food truck business, a well-designed truck wrap can make a huge difference in your success. Not only does it catch the attention of potential customers, but it also serves as a mobile billboard that promotes your brand.
However, designing the perfect food truck wrap can be a challenging task. Fortunately, the team at RoadRunner Wraps is here to guide you through the process with some wrap tips to ensure that your food truck wrap stands out from the competition.
Whether you want to showcase your menu, promote your brand, or make a statement, we’ve got you covered. Follow along as we dive into the world of food truck wraps and provide you with all the information you need to create a wrap that looks amazing and helps grow your business.
Benefits of a Custom Food Truck Wrap
When it comes to your food truck business, your brand is everything. That’s why a custom food truck wrap is a game-changer (as are commercial vehicle wraps in general). Not only does it make your truck stand out on the road, but it also acts as a moving billboard, advertising your business to potential customers.
A custom food truck wrap offers a range of benefits that make it a smart investment for any food truck business. Namely, it’s an incredibly cost-effective way to market your business and create brand awareness.
In fact, QuickBooks published a report showing that the average Cost Per Thousand Impressions is just $0.77. That means you pay less than a dollar for a thousand people to potentially see your truck and stop to try your food! That’s a lot lower than the average advertising CPM.
Another advantage of a custom food truck wrap is that it’s a flexible marketing tool. You can easily change the design or message on your wrap to reflect a new menu item or promotion. It also provides a professional touch to your business, making it look more polished and established.
Finally, a food truck wrap also offers a protective layer for your vehicle’s paint job, protecting it from scratches, dings, and fading over time. This means that not only are you advertising your business but also applying a layer of protection for your truck. So, a custom food truck wrap is a no-brainer if you want to pimp your truck out and boost your business.
Vehicle Wrap Ideas: Food Truck Edition
The right food truck design can excite people about the potential deliciousness inside. However, the possibilities for design and branding are endless. Here are a few vehicle wrap ideas to get your creative juices flowing for your food truck wrap.
Bold and Colorful
When it comes to food truck wraps, bright colors and bold designs are a must. Think about the type of cuisine you’re serving and use those colors as inspiration. A bright red wrap for a pizza truck or a vibrant yellow wrap for a taco truck can make a statement and attract attention from afar.
Food Illustrations
Illustrating the food you serve is a great way to make your food truck stand out. It gives customers a glimpse of what they can expect inside. Whether it’s an illustration of a juicy burger or a mouth-watering slice of pie, this type of design can be playful and engaging.
Playful Design
Food trucks are often seen as playful and fun, so why not add a playful touch to your wrap? Using cartoon characters or whimsical designs can add a lighthearted touch to your branding. For example, a donut truck with a cartoon donut character on the wrap can be instantly recognizable and memorable.
Texture and Pattern
Adding texture and pattern to your food truck wrap can take it to the next level. Consider using a metallic finish on your logo or a textured background to make your wrap stand out. Additionally, using a patterned design can add interest to your wrap. Stripes, dots, and chevrons are popular patterns that can add a playful touch.
Tips for Food Truck Graphic Design
While the ideas above are great for those who’ve already established their target audience and have experience with commercial vehicle wraps, what about tips for those new to food truck wraps? If you’re unsure where to start, follow these tips to craft a winning custom food truck wrap to help you stand out.
Match Your Wrap to Your Style
Your food truck is an extension of your brand, and the wrap should reflect that. So consider the overall style of your business. Is it trendy and modern, or old-fashioned and nostalgic? A wrap that matches your style can make your business more memorable. You want to leave an impression on your customers; a well-coordinated wrap can do just that.
Make Your Menu Visible
One of the primary functions of a food truck wrap is to communicate your menu clearly, even from a distance. Work closely with a graphic designer to ensure that your wrap presents your menu in a visually appealing and legible way. Ensure you highlight your most popular dishes and signature offerings- these can be the best way to bring repeat customers.
Highlight Your Location
A food truck can have an ever-changing location, but your wrap can help customers find you. Consider including the name of nearby landmarks or the street corner where you typically park in your food truck design. This can help customers find you easily and encourage repeat business.
Make Your Logo Prominent
Your food truck is an extension of your brand, and the wrap should showcase that. Ensure your logo is prominently featured on the wrap so customers can identify and remember your business. A well-placed brand logo can also help create a longer-lasting business image.
Work with RoadRunner Wraps
Designing a food truck wrap is no easy feat, but by following these top tips, you can create an eye-catching wrap that effectively promotes your business.
Need help with food truck graphic design or wrapping? At RoadRunner Wraps, we have decades of experience in the industry. Our team of marketing experts, award-winning graphic designers, and certified installers are your go-to for creating a wrap that will stretch your advertising dollars to their absolute maximum potential.
Our team will design, produce and install traffic-stopping digital print graphics on any type of vehicle. Contact us today, and let us help you create the perfect food truck wrap that will turn heads and bring in customers.
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