Box truck wraps are an efficient and powerful way to advertise your business. Studies have shown that mobile billboard advertising, which includes vehicle wraps, is more effective than traditional static messaging like billboards, yard signs, and window graphics. On average, mobile advertising reaches more than double the amount of viewers that traditional advertising platforms do, creating hundreds to thousands of impressions per day in traffic. The cost to return makes it one of the single best marketing investments you can make for your company.ย
Box truck wraps can turn your box truck into a full-sized, three-dimensional mobile billboard. The cost-effective nature of this kind of marketing helps your brand reach more customers and pays for itself in only a short time. Consider that traditional advertising tends to require regular fees, such as running ads in magazines, billboards, etc. Once youโve paid for your wrap, you no longer have to keep paying for it, which already puts you ahead of the game. Combined with the greater reach of this kind of advertising, youโll find your advertising dollars stretching further than ever beforeโand it all started with a box truck wrap!ย
Weโre RoadRunner Wraps, and weโve been doing these for a while: over 70,000 wraps across a 20-year span! We have the most experience by far, and whether itโs a car, boat, van, or even box truck, vinyl wraps are what we do best. We have graphics designers to help bring your branding to life, or we can take your graphics files. Then we 3D print them on high-quality vinyl and install your wrap at any of our service locations across Maryland, D.C., or the Baltimore area. We also proudly ship our wraps nationwide for installation at any appropriate location.ย
This article discusses the advantages of a box truck wrap and how it can help take your marketing to the next level. Transform your company vehicles into a mobile marketing fleet through the power of box truck vinyl wraps and see a greater ROI on your advertising budget than ever before!
Boxing Lessons
Box trucks are a valuable part of any business fleet. While you can use them to make deliveries, you can also turn them into huge advertising billboards that pay for themselves. Consider how box truck wraps make your vehicle passively generate impressions even while youโre performing another task, such as delivering cargo for a customer. Everyone who sees your truck with its eye-catching graphics will remember your branding whenever they need your services.
The higher recall rate of mobile advertising means that your wrap design (and the information it holds) will be the first things a customer remembers. Thatโs why itโs so important to design your box truck wrap for clarity as well as attention-grabbing visual appeal. Professional graphic designers can help you put together exactly what you need.
Big Truck, Big Canvas
A box truck gives you lots of space to design your graphics, but you still want to follow the rules of effective graphics design. Too much information cluttered into a space can be a problem, as can clashing colors, or even simple mistakes like using all capital letters in your branding. The human brain is trained to recognize words by shape as much as anything else, which is why most people can quickly read a sentence even if every single word has its middle letters rearranged, but the first and last letters of each word are in its proper place.
Color is an important part of your wrap design, but the scope of color in marketing psychology falls outside this article. In general , we recommend that you take your branding and run with it. Be bold and confident, but remember that you need to keep the design readable. Many customers may only have a few seconds to glance at your wrap as the truck rolls past. If theyโre viewing your truck while itโs stopped at a clientโs house, they may have more time, but even then, you have to count on being able to get your message across quickly and efficiently.
Each day, customers are bombarded with thousands of advertisements on average, and the average consumer attention span is decreasing. If you donโt create a look that gets people interested and gives them all the proper contact information within a few seconds of looking, youโre wasting an excellent marketing opportunity.
How Box Truck Wraps Boost Your Marketing
Customers react more strongly to well-designed, professional graphics. A polished and refined look for your box truck wrap, which is printed on durable, high-quality vinyl, gives your company vehicles an attractive look that customers will remember. This is why itโs important to have professional graphics designers help create the design for maximum impact.
Just as your branding is important, sell your specialties! If you have a particular promotion or something that you specialize in, such as a delivery service that offers the fastest deliveries in town, be sure to note that somewhere in your design.
In terms of cost to return on investment, mobile advertising is the cheapest form of advertising that isnโt online. Even then, donโt forget to add your website information to your design! Most customers today wonโt remember your phone number, but will remember to search for your company. This is where the branding comes in, because even if they forget the name of your company, the instant they see that familiar design, youโve got them hooked again.
Also note that many customers think that companies are larger than they are when they see vehicles with well-designed wraps, because they automatically assume that your company has a fleet. Take advantage of this impression to create a more successful business image for your company.
Box Truck Wraps Just Make Sense
If you want to make the most of your advertising budget, we recommend that you reach out to us today. Weโll be there to guide you through the process from design to printing to installation, and we can easily install your new wrap at any of our service locations. Itโs time to put your advertising money to work like never before!
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