In today’s world, getting noticed is key for any business. One smart way to stand out is through custom business vehicle wraps. Imagine your company’s logo and message moving all around town, catching people’s eyes wherever it goes.
Did you know, according to a study cited by Mind Meld, only 17% of people notice a sign, and even fewer, 12%, actually read it? And they spend, on average, just 2.9 seconds doing so. This shows just how challenging grabbing attention can be. But vehicle wraps are different.
In this blog, we’ll explore the numbers behind the success of custom business vehicle wraps and how our team at RoadRunner Wraps can help with your advertising efforts.
Why Do You Need Custom Business Vehicle Wraps?
With a vehicle wrap, your message travels the city, reaching more eyes in a unique and memorable way. Let’s explore why your business needs custom business vehicle wraps.
Visibility That Moves
Unlike stationary signs, a wrapped vehicle moves with the flow of daily life. It goes where people go: from busy downtown streets to quiet suburban neighborhoods. Picture a local delivery truck covered in vibrant colors and your logo. Every mile driven is an opportunity to catch someone’s attention, making your brand more familiar to potential customers.
Cost-Effective Advertising
Advertising can get expensive, especially if you’re buying ads in multiple places. A vehicle wrap, however, is a one-time expense with continuous returns. Once your car, truck, or van is wrapped, it keeps advertising for you, 24/7, without any recurring charges. Think about it: one wrap reaches people across town, saving you money on billboards or online ads that might not even get seen.
Builds Trust
When customers see your branded vehicle, it gives your business a professional look. It shows you’re serious about what you do. A plumbing company with a wrapped van, for example, appears more trustworthy than one with a plain white van. It’s about making a good first impression. People tend to trust a business more when they see it has invested in itself.
Targeted Marketing
With a vehicle wrap, you’re not just throwing your message into the void and hoping for the best. You’re targeting your advertising to the areas where your services are needed. If you’re a pet grooming service, driving your wrapped vehicle to pet parks or residential areas targets potential clients directly. It’s smart marketing, ensuring your message reaches the right audience.
Durable and Protective
Aside from advertising, wraps protect your vehicle. They shield the paint from scratches and sun damage, helping to keep your company cars looking new longer. When it’s time to sell or update the vehicle, removing the wrap reveals a well-preserved surface underneath. It’s a win-win: your vehicle stays protected while advertising your business.
Stand Out from Competitors
In today’s competitive market, standing out is crucial. A custom vehicle wrap ensures your brand is noticed and remembered. While your competitors might rely on traditional ads, your moving billboard is making rounds, making a lasting impression.
Are Car Wraps Really Effective? (ROI & Conversion Rates)
Are car wraps effective? When you see the numbers, it’s hard to argue against them. Let’s delve into how your advertising is enhanced with effective vehicle wraps.
High Number of Impressions
Vehicle wraps are champions at grabbing attention. The Federal Highway Administration estimates that vehicle advertising can generate about 45 million impressions in five years. That’s a lot of potential customers seeing your brand. And with RoadRunner Wraps, which has wrapped over 70,000 vehicles, you’re getting the expertise that ensures your vehicle isn’t just seen but noticed.
ROI and Conversion Rates
Looking at cost per thousand impressions (CPM), custom business vehicle wraps offer significant value. The data shows vehicle advertising at just $0.67 CPM, much lower than other mediums like TV or newspapers. So, for a reasonable upfront cost, your ad keeps working for you, day in and day out, without any extra ongoing costs.
Lasting Ad Retention
Retention is how long people remember your ad after seeing it. Custom business vehicle wraps lead here, too, with a retention span of 5 days. When people see a car wrap, it makes an impact, one they remember as they go about their days.
Why Choose RoadRunner Wraps?
Are you searching for the best way to take your business’s visibility to the next level? Consider a custom vehicle wrap as your solution. Whether you’re driving through the heart of the city or parked at a local event, a custom wrap turns your vehicle into a mobile billboard, working tirelessly to advertise your brand.
Why choose us? Well, our team proudly brings 20 years of experience to the table. We’re not just applying stickers to cars; we’re crafting mobile billboards. With our proprietary GRM Rating System™ and strict advertising rules, we ensure your message is seen and remembered.
But what sets our vehicle wraps apart? Our products turn heads— we guarantee that. In a stream of traffic, a bright, well-designed wrap is a visual interruption. We know this and leverage it to make sure your vehicle isn’t just another car on the road—it’s a statement.
With a $3,000 investment, vehicle advertising stretches further and lasts longer compared to other mediums. Our team understands this value proposition and has honed the process to maximize the impact of your investment.
In conclusion, custom business vehicle wraps offer a high-impact, cost-effective, and memorable advertising option. With our team’s right design and strategy, your business can enjoy an excellent ROI and increased conversion rates. Contact us now!
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