Did you know that the average small business only spends about 1% of its revenue on marketing efforts? If you’re a business owner, you need to think creatively about how to maximize what you can get from your marketing investments. And if you own a vehicle or fleet of vehicles, you may be sitting on a marketing goldmine.
Buses provide a highly-visible platform to advertise your products or services to both riders and anyone who sees a bus pass by. Your business’s buses may be an untapped resource for you to market your brand. Read on to learn eight reasons why your business should consider bus advertising!
1. Gain Access to a Bigger Audience
When you run bus ads, you’re running an ad continuously. That means anyone who happens to be near your bus will see it, translating to a bigger audience. Additionally, if your vehicle travels different routes each day, that simply means you’ll build a wider viewership base.
Plus, given the size of a bus, bus ads are inherently larger and easier to see, too. Big text and slick graphics on the side of your vehicle will attract attention from anyone around it!
2. Build Ongoing Brand Visibility with Bus Wraps
Choosing to advertise on buses means you always will have a captive audience. While television ads are fleeting and posters can get torn down, bus ads are constant and dependable.
Until you decide to change out your ad for something different, you are guaranteed ongoing visibility. For buses that cover routes through urban areas, that could equate to an audience of hundreds or even thousands of people each day.
3. Boost Awareness with Repeat Views
You may find it helpful to think of bus wraps as moving billboards. And much like traditional billboards, bus wraps enable you to get multiple views from the same audience each day or week.
Bus wraps will cross paths with people during their commutes and while they are running routine errands. As a result, the same audience may see your ads multiple times if you follow similar routes.
Ultimately, this repetition helps build brand awareness. When people see your logo or graphics over and over again, they will be more likely to remember your brand. And when they have a need for your services, your brand will come to mind.
4. Make a Positive First Impression
Bus advertising is an easy way to show a high level of polish and professionalism as a brand. When people see a dynamic visual display on your bus, they may feel more compelled to follow up and learn more about your business.
Bus advertising need not be limited to just the interior or exterior of a bus, either. You also can invest in advertising at the shelters where people wait for buses. Bus shelter advertising is another easy way to broaden your exposure as a brand.
5. Save Money with Vehicle Wraps
With other forms of marketing, such as flyers or brochures, there’s no guarantee that your paper product will reach a wide audience. Someone may receive a flyer or postcard in the mail and quickly discard it. Then you’ve just wasted marketing money.
Vehicle wraps, on the other hand, offer a more cost-effective solution that you should include in your business plan. A well-installed bus wrap can look good for years.
You won’t have to deal with paying for printing and shipping costs as you would with traditional paper marketing materials. Instead, with bus ads, you will have a reliable form of passive advertising that can hold up for the long haul.
6. Protect Your Vehicle’s Paint
Beyond enhancing your marketing strategy, vehicle wraps can protect your bus, as well. The strong vinyl will shield your vehicle from chips and dents due to debris on the roads. A wrap can help preserve your vehicle’s paint job.
Just make sure your bus wraps are installed by qualified professionals. Good technicians will know how to ensure a seamless appearance that protects your vehicle, too. Remember that the appearance of a vehicle wrap is a reflection of your business, so you want it to look good.
7. Tailor Your Ads to Each Route
If you own a fleet of vehicles, each vehicle might have a designated route. When you’re planning your bus advertising strategy, consider using different ads for different routes.
If you run a business that serves multiple cities or suburbs in a region, for instance, designate a geographically-specific wrap for each bus. That way, you can include text and images that speak to a particular area and target a more specific audience.
8. Get Access to Different Ad Formats
With bus advertising, you are not limited to a prescriptive approach. In other words, you can change the format, scale, and location of your ad to suit your content needs as well as your budget.
Changing out a bus wrap when your marketing campaign needs a refresh is easy. You also can consider wrapping only the sides or rear of your bus, or choose graphics that extend across the entire vehicle. Whatever your preference and aesthetic, you can make it come alive.
Look into Bus Advertising Today
Bus advertising is an effective addition to your business’s marketing strategy. You gain an easy way to boost brand visibility while cutting down on the printing and distribution costs associated with traditional forms of marketing. You’ll also expand your audience and make a positive impression on potential customers.
Ready to add vehicle wraps to your marketing strategy? Contact us so we can help install professional wraps that will make your brand shine!
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