It’s estimated that marketing costs companies 12% of their annual sales. Common forms of advertising include flyers, billboards, direct mailing, and paid online advertisements.
There’s another popular form of advertising that certain businesses can benefit greatly from —car wrap advertising.
Car wraps protect your vehicle’s paint while providing constant advertising any time you’re out and about. In short, it offers a billboard on wheels, helping you to draw in new customers.
But what businesses would benefit the most from vehicle wrap advertising? Keep reading to find out.
What Is a Car Wrap?
A car wrap involves covering part or all of a vehicle in a special type of vinyl film. This film allows you effortlessly change the appearance of your vehicle without the need for permanent paint. It’s also significantly less expensive than a custom paint job, and you can change your car wrap at any time.
Car wraps let you change the color and design of your vehicle and are a great advertising tool for businesses. With car wraps, you can choose from matt or gloss finishes to match your style. You can even choose from different textures for a one-of-a-kind vehicle, something paint jobs can’t accomplish.
How Is a Cap Wrap Applied?
Car wrapping requires an experienced technician, so it’s best to let the professionals handle it. Although you can buy wraps online, you run the risk of bubbles and peeling vinyl, making your vehicle look unprofessional.
When you purchase a wrap from a professional installation service, you’ll select the color and information you want to be displayed. You’ll also select where you want the wrap to go. Will it cover your entire vehicle or only go across one area?
If you select a full wrap, your entire vehicle will be covered. This means the existing paint will no longer be visible.
Partial wraps, however, only cover one or more of your vehicle’s panels. This might include the roof or a door. The rest of your paint will be visible.
After you decide where to install your wrap, a technician will take several accurate measurements so the wrap is made to the exact specifications of your vehicle. They’ll take into consideration the exact type of make and model of your vehicle to ensure their measurements are 100% accurate.
Next, the manufacturer will print your wrap before laminating it. There is a special type of coating that’s used on car wraps.
This coating works to maximize its scratch resistance and works to provide UV protection. This works to keep your car’s body and paint protected and helps to stop the wrap from fading when exposed to the sun and other exterior elements.
Your car wrap technician will thoroughly clean and dry your vehicle before installing the wrap. They’ll then spray your vehicle with a special solvent to help the wrap adhere. Once they’ve completed all these steps, your wrap is ready for installation!
Cleaning Businesses
Residential and commercial cleaning businesses are ideal candidates for car wrapping. Not only does car wrap advertising turn any vehicle into a professional marketing tool, but it helps draw attention to your business while you’re on the job.
If you park in front of a client’s house or building, you’ll attract the attention of anyone who walks or drives by.
Home Repair
Home repair companies, such as plumbers, HVAC, and general contractors, all make ideal candidates for fleet wrap services. These businesses usually include information such as a phone number, website, and logo to help create a brand identity.
When these vehicles are on the road or at a job site, they’ll offer advertising for anyone in the area.
Food Trucks
The food truck industry across the US is worth an estimated $2.7 billion. What better way to advertise your mobile restaurant than with a vehicle wrap?
You can advertise your menu, your website, and your logo. Integrate fun, bright colors to help draw the attention of new customers.
Landscapers and Lawn Care
There are over 649,000 landscapers in the US. What better way to stand out among the competition than with a professional fleet wrap?
Whenever you send one of your crews out to a job site, your custom car wrapping will let people know who’s responsible for the work being completed. Be sure to include all your contact information and to have it visibly displayed on both sides of your vehicle for maximum exposure.
Delivery Vehicles
Delivery vehicles are one of the most popular choices for car wrap advertising. Consider Amazon, UPS, and FedEx, for example. They each have distinct color schemes and logos. No matter what type of delivery vehicle you own, it’s best to install custom car wrapping to showcase your product or service.
Fence Companies
According to recent data, the fencing industry employs 330,855 people. That means tons of opportunities for free advertising thanks to custom car wraps!
And with warm weather approaching, fence companies are ready to install their products in residential areas across the country. This makes them an ideal candidate for custom car wraps. It helps to showcase their product when they’re completing an installation and to draw in new business.
Install a Car Wrap Today
If you want to take your business to the next level, consider a customer car wrap. Not only will your vehicle wrap protect your paint, but it will act as 24/7 advertising. Always include your contact information so prospective clients know how to reach out to retain your services.
Are you ready to install your car or SUV wrap? RoadRunner Wraps can help. Contact us today and get ready to enjoy everything that car wrap advertising has to offer.
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