Brand identity is more important than ever in the age of mobile power. Online advertising, especially, levels the playing field, leaving myriad options flashing before the eyes of potential customers. Competition is fierce, and customer attention spans are shorter due to the digital deluge.ย Fleet graphics may be the solution you need.
One thing has not changed in decades: customers invest in brands. More than that, they’ll invest a part of their very identities in brands. The truest strength in marketing lies in the ability to influence and draw in customers who begin to identify with and champion that particular brand’s superiority. You know the score: one kind of soda is better than another, and you’re the smarter customer for drinking that brand. Car manufacturers have their devoted fans who endlessly argue over which kind of car is best, and so on.
The psychology behind brand identity and buyer choices is a vast and complex subject, worth entire degrees of education and countless hours of research, not to mention dollars, to explore. While that level of treatment is beyond this article’s scope, we will discuss several ways you can use fleet vehicle wraps to turn your marketing aesthetics into a brand statement.
It’s All About Fleet Graphics
RoadRunner Wraps is a leading producer of vehicle wrap in Waldorf, MD, and the surrounding areas. We also proudly ship our products nationwide. RoadRunner specializes in commercial vehicle wraps, expertly designed to give your vehicles an eye-catching finish. Our vinyl wraps are durable and easy to install and are much cheaper than paint.
As an advertising method, mobile billboards like commercial fleet graphics generate a thousand impressions per four cents invested, making them highly cost-effective. They’re passively generating impressions whenever you drive somewhere, even outside business hours. The commercial vehicle wraps we design are built to last and are easy to modify so that if you decide you want to try a new logo or you need to change printed contact information, that modification is easy to make.ย
With a high return on investment, mobile billboard advertising is one of the most effective methods of getting your brand recognized. Let’s look at how to do that, starting with the building blocks.
What is a Brand Identity?
Brand identity refers to the public-facing image of your brand. This means your logos, slogans, color and font choices, and any stylistic elements that set you apart from your competitors. Going back to the soda example from earlier, every different soda brand has a highly distinctive logo. You never mistake one for the other, do you? They often have their own unique slogans and appeal to audiences with a lot of overlap.ย
All else being equal, customers will tend to invest more into one brand than its rivals and, in the best case (at least for the marketers), will develop a sense of loyalty strong enough to eschew the competitor in favor of their chosen brand. That’s how powerful brand identity can be when it feeds into buyer psychology.
Professional brands displayed via commercial vehicle wraps lend an air of authority and credibility to a business. This is where fleet vehicle wraps shine. The image they project is one of professionalism and trustworthiness to your customers.
Developing a Fleet Branding Strategy
A fleet branding strategy is your overall approach to branding your vehicles; for some, it includes your office spaces. If you start looking for vehicle wrap in Waldorf, MD, for example, you’ll see RoadRunner Wraps, understand our business, visit our contact info, and have a clear idea of our marketing goals. The same goes for your business.
You want to give potential customers a good look at what you offer. Remember that most people will see your mobile billboard while driving. If your design is too busy, they won’t be able to get a good impression in time, and you’ll have lost out on a potential customer. You don’t want just plain text on a white background, either. Striking a balance is essential. You want your logo, the colors you’ve chosen, and a short list of services you offer, along with your brand name and contact information.
Our graphic designers will help you finalize your design. When choosing your inspiration and design elements, keep these things in mind. Go for something simple but eye-catching, with good use of color but also keeping it readable. A straightforward branding doesn’t have to mean boring, and when it comes to commercial fleet wraps, sometimes a “less is more” approach can be beneficial.
Riding in Style
Choosing suitable vehicles for your commercial fleet wraps is an important step in the process. Your choices of color and style may change depending on the vehicles you have: a work van for a tech company will require a different advertising scheme than a sedan, for example. Typically, you should keep to the same general colors and design for your fleet graphics. Of course, you can fit larger commercial vehicle wraps on your larger vehicles, so you can afford to add some more detail, but you still don’t want to overdo it.
Run that Road with RoadRunner
If you contact us today, we’ll be happy to start producing your fleet branding. Marketing is vital to your business’s success, so developing a strong brand identity and plan to implement it is a crucial practice. Taking the above guidelines into account, you can begin to develop your own brand identity and bring it to life through expertly-designed fleet vehicle wraps.
RoadRunner has helped thousands of customers like you boost their marketing interest. If you need a vehicle wrap in Waldorf, MD, or the surrounding areas, we’re ready to assist you today!
Recent Comments