Today many businesses rely solely on digital marketing. Don’t underestimate the power of local advertising! While local newspapers, TV, and radio ads work for some businesses, why not get creative?
Vehicle wraps are a powerful marketing tool you can use to promote your business and increase brand awareness. But how do you create a vehicle wrap that truly stands out from the crowd and drives results for your business?
This is where our list of 10 vehicle wrap ideas comes in. Read on to discover how you can use vehicle wraps to attract new customers.
1. Dramatic and Eye-Catching
Are you looking for a unique and creative way to market your business? Stop traffic with a dramatic, eye-catching wrap.
Bright colors, bold graphics, and attention-grabbing messaging work together to build a brand. Your vehicle will turn heads and get your business noticed.
Another popular color scheme is a black-and-white design. A black and white vehicle wrap makes a great impression for a business with a sophisticated, elegant image. Think luxury car rental company, high-end fashion boutique, or upscale restaurant.
Whether you’re driving around town or parked in a busy area, a vehicle wrap is like a moving billboard for your business. What a great way to reach a large and diverse audience.
And you won’t have to spend a fortune on traditional advertising.
2. Get Playful with a Fun Vehicle Wrap Design
Who said marketing has to be boring? Have fun with your vehicle wrap design. Engage your audience with whimsical graphics and messaging.
A fun and playful vehicle wrap is a great way to make your business stand out. Wraps help businesses connect with their audience on a more personal level. From catchy slogans to playful graphics, a fun vehicle wrap will help your business leave a lasting impression.
Plus, who doesn’t love a little bit of humor in their day? Go ahead—spread some joy and promote your business at the same time with a fun vehicle wrap design.
When you incorporate playful messaging and cartoon-like graphics, you create a wrap that not only captures attention, but also makes people feel happy.
If you own a pet grooming service, an ice cream truck, or a toy store, your business could benefit from using a little whimsy and fun in your business marketing strategy.
The one thing to keep in mind when using humor is to make sure it aligns with your branding and appeals to your target audience.
3. Make Your Brand Stand Out
Your brand is the heart of your business. It’s what draws customers to you instead of the business next door.
A branded vehicle wrap design brings your company’s branding, logo, and key messaging together in one place. It’s a fantastic way to help build brand recognition.
Here are few branded vehicle wrap ideas to consider:
If you’re considering a branded vehicle wrap, make sure it’s consistent with your other marketing materials. It shouldn’t clash with the colors, images, and messaging on your website, social media profiles, and printed collateral.
You want a cohesive brand image that is recognizable across all touch points.
Branded vehicle wraps can help attract new customers and generate more business. If you want to make your brand stand out and build trust with your audience, invest in a branded vehicle wrap design today.
4. Go Big with Color
Colorful vehicle wraps grab attention. They help businesses stand out in a crowded market.
Bright colors and bold patterns can create a fun and energetic vibe. When you go big with colors you’ll make your messaging and branding more memorable.
Using bold colors on vehicle wrap can be a fantastic choice for businesses that want to capture attention and make a statement. A food truck or mobile food delivery business, a party supply store, or a sports team could all benefit from a bold, colorful vehicle wrap.
Bold, colorful vehicle wraps are often effective for businesses that operate in highly competitive industries or markets. Although competition can be a good thing, too much can make it difficult for your business to stand out and get noticed.
Design a wrap that is visually striking and memorable, and you’ll create a lasting impression on potential customers.
Use color strategically. If you do, it will help make sure your wrap design aligns with your brand messaging and target audience.
Make a statement, grab attention, and build a brand with a colorful and bold vehicle wrap.
5. Educate Your Audience
Did you know you can educate your audience and promote your business at the same time? Vehicle marketing is an excellent tool to use!
Incorporate relevant statistics or information into your design. When you do, you can position yourself as a thought leader in your industry. Educational vehicle wrap designs can be particularly effective for businesses that offer complex products or services.
When you simplify information and make it easy to digest, you help make your business more approachable and trustworthy.
Several types of businesses or organizations can benefit from an educational vehicle wrap, including non-profits, museums, and science and technology companies.
A non-profit that promotes literacy could create a wrap that includes facts and statistics about the importance of reading.
Museums could use could promote their exhibits and collections. Science and technology companies could use the wrap to promote products and services.
6. Incorporate Real Life Imagery
Real-life imagery is a powerful way to create a vehicle wrap that resonates with your target audience. Showcase your products and services in action. It’s a business marketing strategy that can help potential customers visualize how your offerings can enhance their lives.
For example, if you’re a landscaping company, you could feature images of your team beautifying a client’s yard. A food truck could feature people eating whatever tasty treats the business offers.
To create an effective vehicle wrap using real-life imagery, it’s important to choose high-quality photos that feature your products or services in the best possible light.
Consider working with someone who specializes in commercial photography. Look for a photographer with experience in shooting images for advertising, marketing, and branding.
The professionals you choose to install your vehicle wrap may be able to refer you to a commercial photographer that can help incorporate real-life imagery into your company marketing.
7. Limited-Time Offer Vehicle Wrap Design
Limited-time offer vehicle wrap designs are a great way to create a sense of urgency and drive sales. Offering a special promotion or discount for a limited time encourages potential customers to take action and make a purchase.
Draw attention to your business with bold colors and text, along with clear and concise messaging that communicates the value of your offer.
Create a vehicle wrap campaign! Offer a discount or incentive that people can only enjoy if they contact you because they’ve seen the wrap.
Retail businesses could use a limited-time offer vehicle wrap to promote a sale or discount. This could be particularly effective for businesses that want to clear out inventory at the end of a season or promote a new product launch.
Service-based businesses, such as car washes, could offer a discount on detailing services for a limited time.
Food and beverage businesses could use this type of vehicle wrap to promote a new menu item or offer a discount on a popular item for a limited time.
8. Make a Bold Statement with Geometric Shapes
Geometric designs help you make a bold statement and stand out from the competition. Whether it’s a bold pattern or a unique shape, incorporating geometric elements creates a modern and cutting-edge look.
Geometric designs can help make your messaging and branding more memorable.
Here are two examples of businesses that could benefit from using bold geometric shapes on their wrap:
Architecture firms that focus on aesthetics often want to create a modern, eye-catching look. Geometric shapes and patterns can give the wrap a futuristic, high-tech feel to a vehicle wrap.
If you have a technology company that focuses on cutting-edge technologies like artificial intelligence or virtual reality geometric shapes would fit in well with your branding.
Make a statement and grab attention—two things you’ll want to focus on when building a brand. You can do it with your geometric vehicle wrap design.
9. Reflective Vehicle Wraps
If you drive at night or in low-light conditions, consider a reflective vehicle wrap. It’s a unique and eye-catching way to promote your business.
These wraps feature reflective materials making them highly visible and attention-grabbing.
Reflective vehicle wraps are effective for delivery services, food trucks, and emergency responders who need to be visible at all times. When designing a reflective wrap, it’s important to keep in mind that the reflective material may affect the overall look of your design in daylight.
If you operate a construction business and your vehicles are on the road at night, you can’t go wrong with a reflective wrap.
According to the National Institute for Safety and Health, construction workers face a double hazard. They suffer injuries—fatal and non-fatal—from motor vehicle traffic and the movement of construction vehicles and equipment.
Construction workers wear reflective clothing when they work at night, so why not wrap your vehicles in protection, too?
Make sure to select colors and design elements that work well in both daytime and nighttime conditions. Here are some general guidelines for choosing colors for a reflective vehicle wrap:
Choose high-contrast colors such as black and yellow or black and white to make the design stand out and increase visibility. Bright, bold colors such as red, orange, and neon green can also increase visibility in low-light conditions.
When designing a reflective vehicle wrap, safety and visibility are top priorities. It’s always a good idea to consult with a professional vehicle wrap designer or installer to ensure that the colors and design meet safety standards and are effective in low-light conditions.
10. Showcase Your Unique Personality
One way to help customers take notice of your business is by creating a custom vehicle wrap design. It’s an impressive way to show potential customers who you are-they’ll see your unique personality.
Custom designs mean you can use your vehicle marketing strategy to create a one-of-a-kind look for your business.
If you operate a business and rely on mobile advertising or have a fleet of vehicles, you can benefit from a custom vehicle wrap.
Food trucks aren’t the only businesses that use custom wraps. Companies that provide delivery services can use vehicle wraps. It’s an excellent way to advertise their brand and create a consistent look across their fleet of vehicles.
Businesses such as plumbers, electricians, and HVAC technicians can use custom vehicle wraps to advertise their services. It’s a cost-effective business marketing tool and helps create a professional image.
Don’t forget real estate agents. Realtors are out and about a lot. Why not use a custom wrap to advertise services and properties? There’s no better way to build a brand and increase visibility in the local community.
Consider working with a designer to create your own custom design. This way, you can ensure your vehicle wrap accurately represents your brand and messaging.
Inspired by Our Vehicle Wrap Ideas?
Now that you have some fun and inspiring vehicle wrap ideas to think about, it’s time to take things to the next level. Boost your company marketing efforts and your brand’s identity with a custom vehicle wrap.
Roadrunner Wraps has over 20 years of experience helping businesses build a brand using vehicle wraps. We’ve already completed over 70,000 vehicle wraps for businesses just like yours.
Reach out to learn more about how we can help you optimize your business marketing. With our expertise and your vision, the possibilities are endless!
Recent Comments