A Commercial van wrap is an excellent way of creating uniformity for your fleet of business vehicles. Wherever you go, your business and brand will be advertised by your drivers and employees โ or clients, if you rent the commercial fleet for moving, travel, or some other service.
But what kind of commercial truck wrap do you need? What about standard commercial vehicle wraps? You have to decide on the style, the design, and the lettering before you can have one installed. So how do you want to do it?
Top 4 Commercial Wraps
The professionals at RoadRunner Wraps have been designing, removing, and installing commercial vehicle graphics for over 20 years. In that time, weโve determined these four wrap options are the most effective commercial fleet wraps in the industry.
Full Wraps
Have you ever wondered how food trucks get the expert paint job that advertises everything they have on their menu? That is a full wrap.
Full commercial truck wraps do precisely as the name suggests: They wrap entirely around the vehicle and provide the most surface area for you to promote your business through high-visibility graphics and decals. Full wraps work best with food trucks and promotional vehicles, as they benefit from advertisements from all angles.
Whether your vehicle is on the road to the next job or just sitting in the parking lot, full truck wraps promote your brand and business in an informative and eye-catching way. It can be far more effective than continually advertising on radio, TV, or in print โ and far less expensive.
Partial Wraps
Have you ever been driving and seen a vehicle with a stylish vinyl wrap across the door? That is a partial wrap. Not only does it make your vehicle stand out from the rest, but it also increases visibility for your business by displaying your company name, contact information, services, and whatever else you choose to include.
Partial wraps are effective, affordable, and customizable branding that can be more understated than a full wrap. It works great for commercial fleet wraps, as rental cars and trucks do not need excessive branding to stand out. Full wraps work best when they are stylish and colorful, but partial wraps help advertise a brand more subtly.
Lettering
What if a full wrap is not appropriate for your business, and even a partial wrap is more than you need? Professional lettering is a practical alternative for commercial vehicle graphics. It is more cost-effective for larger fleets and still represents the brand and business simply and professionally.
For example, suppose you are a plumber, electrician, or service company with a fleet of vehicles. In that case, it is beneficial to have your business name on the side and back of the vehicle with your contact information.
Best of all, you can customize your lettering to represent precisely how you want your clients to feel when they see your business name and logo โ while also catching the eye of potential customers.
Decals
Similar to lettering, decals are compelling commercial vehicle graphics representing a brand, name, and logo without taking over the vehicle. Plus, decals can be compressed to fit almost anywhere on the vehicle.
Whatever type of business you own, having your logo on the back doors or sides of the vehicle allows anyone around you to recognize your unique brand and contact information quickly, easily, and without the need for all-encompassing wraps.
Why Choose Vehicle Wraps Instead of Traditional Advertising?
With the internet, social media, smartphones, streaming services, podcasts, etc., it seems impossible to escape technology. The sheer bombardment of traditional advertising across these platforms can turn everything into white noise, making your businessโ message blend into the crowd. Commercial fleet wraps, on the other hand, can reach anyone who sees them.
Another benefit to using commercial fleet wraps is that itโs a one-time payment rather than ongoing advertisements, which are an ongoing cost. Not only that, but media ads tend to be local, whereas commercial fleet wraps can become nationwide if you travel enough and sport a unique wrap. Your wrap design could even go viral, giving your company even more exposure.
Which Wrap Is Best for Your Business?
With 20 years of experience, the professionals at RoadRunner Wraps know the business of van wraps from concept to design to installation. And our advertising and marketing expertise also makes us keenly aware of what types of commercial vehicle wraps benefit different industries the most. This list is, by no means, extensive, so we encourage you to contact us if you have any concerns.
So, depending on your business, which wraps are best for you?
Food Trucks
For food trucks, we recommend a full wrap. Full wraps for a food truck help your business stand out against other food trucks โ and the brick-and-mortar restaurants around you. Traditional truck colors are bland and forgetful, but with a full wrap, your food truck will pop with color and vibrancy to draw in customers.
Independent Auto Shops
Are you an independent auto shop and want to provide a shuttle to your clients so they can have a safe ride home or to the office while you work on their vehicle? Why not cover the vehicle with a partial wrap, promoting your shop? You can include your business name, logo, contact number, and even your website. Wherever your vehicles go, your business will be advertised everywhere you drive โ and at a fraction of the cost of ongoing traditional advertising.
Security Services
Suppose you provide private security services for a company, neighborhood association, school, or any other entity. In that case, it is imperative to establish your identity and authority immediately, which can be done easily with vinyl lettering. Making your vehicle visible also serves as a deterrent as you patrol neighborhoods, parking lots, and campuses.
Tow Trucks
Itโs pretty easy to recognize a tow truck, but how can you tell one company from another? Itโs all about branding. Make your trucks stand out with lettering and decals that promote your company and its services. And just think of all the free advertising youโll get from passersby while youโre loading up the vehicle and hauling it off.
Run the Road
What makes RoadRunner Wraps the premier provider for commercial fleet wraps? Thatโs easy: more than 20 years of experience and more than 70,000 units wrapped. Our professional installers, graphic designers, and advertising experts will ensure your commercial vehicle โ whichever way you choose to wrap it โ will be professional, economical, and effective.
To see more of our work, check us out on Instagram.
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