Mobile billboard advertising is shown to be exceptionally effective in comparison to traditional static methods. While you might be thinking of a billboard on wheels, as many trucks qualify for, this includes more than just actual billboard trucks. Any sort of car, truck, and trailer wraps are considered mobile or โout of homeโ advertising, all of which have certain benefits over standard advertising tools.
At RoadRunner Wraps, we have printed and installed every kind of vehicle wrap possible: cars, trucks, boats, and more. Weโve designed thousands of trailer wraps, graphics for business vehicle fleets, windows, walls, and exteriors. In fact, weโve done more than 70,000 vehicle and other kinds of wraps over the past 20 years, so weโve got the most experience. RoadRunner proudly serves the Baltimore, Maryland, and DC areas, and weโll happily ship our products nationwide to be installed at any appropriate service locations.
This article will discuss some of the advantages that mobile advertising can have for your business marketing, using the cost-effective power of vehicle and trailer wrapping to boost your reach further than traditional advertising avenues alone. Hereโs how our trailer graphics wraps can help your marketing budget truly shine.
The Advantages of Mobile Marketing
Mobile marketing includes things like car and trailer wraps. Graphics catch the eye, drawing customer attention in a sea of advertisements. Consider that most customers are exposed to thousands of ads per day, which makes it difficult to stand out. People have shorter attention spans than ever before, thanks to the power of mobile smart devices. As a vehicle for both advertising and searching for products and services, smart devices have completely changed the marketing landscape.
One of the ways in which marketing has changed is the short attention spans and the deluge of competing offers. If you want to catch a customerโs interest, you have to do so quickly, with a memorable and easy-to-read design. If you can do this, however, itโs a big advantage: mobile billboards garner as much as 2.5 times the attention that static ads do. Impressive! Customers tend to recall the mobile ads with greater clarity, as well.
The return on investment with mobile advertising makes it one of the most cost-effective marketing strategies. Only online ads are reliably cheaper per impression than mobile ads. High-quality trailer graphics wraps reach more people, are remembered by more people, and are more noticeable than their stationary counterparts.
Consider that a static billboard has zero impact on people who fail to see it. If customers arenโt driving in that specific area and looking at that particular billboard, your advertising dollars are wasted. If traffic is heavy, they may not have time to look at something far to the side of the road, nor enough time to take in all the details, one of the main reasons youโd want such a large canvas.
Comparatively, mobile billboards are seen by hundreds or thousands of other drivers every time your company vehicle is on the road. Anyone stuck at a red light behind your vehicle is exposed to your advertising. This is why we recommend adding more information to the rear of your vehicle or trailer wrapping than you would on the sides.
Compared to expensive, high-end paint jobs, vinyl wraps make it much easier to modify your trailer graphics. Wraps are easy to install and remove, and you can always modify a partial wrap to update your business information or branding, such as if your company has moved locations or has taken on a new service feature.
Why Vinyl Trailer Wraps?
So why should you use vinyl wraps over paint jobs? Cost is one of the biggest advantages: wraps are cheaper than any high-quality paint jobs, and require less care in the end. While you do have to avoid harsh chemicals and brushes when washing a wrapped vehicle, you donโt have to wait for paint to dry or worry about flaking and chipping due to weather conditions. Wraps are durable and last for several years if properly cared for, and theyโre easier to update or modify when the time comes.
The ease of customization makes vinyl wraps ideal for fleet vehicles, allowing you to make one design, then quickly print and install your brand messaging.
Enhance Your Brand
The best branding consists of several design elements: color, shape, slogan, etc. Imagery in marketing psychology is a fascinating topic that lies well beyond the scope of one article, but for the best wraps, follow a few simple rules.
Donโt put too much information in a small space. You donโt want your design to be too busy. Most people will only get to look at your trailer for a few seconds at a time. Some may have a longer look, but remember that attention spans are under assault at all times by ads, life stresses, road conditions, and more. For maximum impact, get your point across quickly and efficiently.
Make sure that your company name is clearly visible. If customers remember nothing else, when they Google search your company later, they might remember the name. Even if they fail to remember that, with a striking graphic design, your branding choices will trigger the recall when they come upon it in search results.
Keep it bold, clear, and easy to take in at a glance.
We Know Trailer Wraps
Weโve helped thousands of businesses boost their marketing efforts through vinyl wraps. The results canโt be denied: you can reach more people and have more of an impact with the raw utility of mobile advertising platforms. Every truck and trailer becomes a billboard everywhere it drives, and even while youโre servicing a single location, anyone who drives through the area will notice your brand messaging and potentially provide another lead.
Reach out to us today to get started turning your marketing budget into real results!
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