Which is Better for Your Business: Full or Partial Wraps?

Full and partial vehicle wraps are both excellent marketing opportunities for your business. As the names suggest, getting partial vehicle wrap involves hiring vehicle wrap Waldorf, MD professionals to cover only a few surfaces of your vehicle. A full wrap will cover more of your vehicle’s exterior (including the hood, roof, sides, bumpers, rear, and sometimes the windows in places where the law allows this). The larger advertising space can make a full vehicle wrap more eye-catching, although in some cases, a partial wrap is all you may need to advertise your business effectively.

Roadrunner Wraps offers vehicle wraps in Waldorf, MD, and surrounding cities, so be sure to look us up if you need a car wrap in Baltimore. Before you grab your computer to search for quality car wraps in Maryland, ask yourself which is better for your business: full or partial wraps?

Full Wraps

Some people believe that if their logo and contact information fit on a partial vehicle wrap, a full wrap may not add much value to their marketing strategy. This can make a full wrap seem like a more expensive option that doesn’t offer enough payout for its price tag. The choice is up to each company, but there are pros and cons to both commercial vehicle wrap options.

Remember that because food trucks are usually large cargo vehicles, full wraps do not include work on the roof.

Overall? Check below to see the pros and cons of choosing full wraps for your vehicles:

Pros

• Full wraps cover more surface area, ensuring your car looks great from every angle. If your work vehicle is lower to the ground, a cargo truck driver may see your roof as they drive past. Choosing a full vehicle wrap can give your car a finished look.

• A full wrap can make your car’s design look complete. A complete design can sway potential customers to believe you run a profitable and professional business.

• A full wrap can be impressive and beautiful. A large, eye-catching full wrap can draw more attention to the car. This means a higher likelihood that people will see and remember your work vehicle (and your business).

• If your car has a full wrap, it will be easy to spot from a distance. This makes it easy to find if parked in a lot. It also makes it easier for consumers to see your messages from afar. Generally, a fully wrapped car is like a billboard on wheels, regardless of the direction you look at it from.

• The average lifespan of a full wrap is longer than the average lifespan of a partial wrap.

• An eye-catching full vehicle wrap is generally the best choice for a food truck.

Cons

• Full wraps are more expensive than partial wraps.

• Full wraps are more difficult to remove, and it is also more challenging to change the design of the vehicle at a later date.

Partial Wraps

The hood, sides, and rear are the most common locations to apply a partial wrap to a vehicle. These areas will be seen by other drivers or passersby most often. Not all these areas will likely be covered at once, as larger coverage areas would work best as a full vehicle wrap.  

A partial wrap usually only includes part of the vehicle’s side. Consider a partial wrap if you intend to show off your company’s logo and contact information, but you are not looking to cover the entire vehicle in an elaborate design.

Personal taste (and budget) may determine whether a partial or a full wrap is the best option for you. Below, you’ll find an overview of the pros and cons of choosing a partial vehicle wrap.

Pros

• Partial wraps are less expensive than full vehicle wraps, allowing you to advertise on a budget.

• Partial wraps are easier to change or remove than a full wrap.

• When designs are easier to change, you can use the vehicle for special promotions (For example, you may consider switching to a seasonal promo design).

• You don’t need to cover the appearance of your vehicle, which is excellent if you prefer the original paint colors.

• If you are leasing your vehicle, the lease may not allow you to change the color of your car. However, some leases may allow partial wraps.

Cons

• Partial wraps cover less surface, providing less than the maximum amount of advertising.

• The lifespan of a partial wrap is shorter on average than full wraps.

• Some people feel that partial vehicle wraps are unfinished or are a cheaper, less impressive option for a car, which can be a turn-off to some potential clients.

Vehicle Type Wraps

The type of vehicle you want to wrap may determine whether you prefer a full or partial wrap.

Food Trucks

Consider a full vehicle wrap if you want to wrap a food truck. A full wrap is much more eye-catching than a partial wrap, and since the real business opportunity is right there at the food truck, it makes sense to do everything you can to attract potential customers. Consider bright colors and vivid imagery when designing a full wrap for food trucks.

Commercial Vehicles

Full and partial wraps both give you excellent opportunities to market your business. Consider a full vehicle wrap if you are wrapping a large bus or cargo truck.  Although a full wrap is more expensive than a partial wrap, it will allow you to utilize a large amount of space. A full wrap can give your business a highly professional look. Not only are full wraps beautiful, but they can also be impressive to look at. This can imply that your company is successful enough to make a significant profit, which can encourage more customers to seek you out.

Full wraps may also be more memorable than partial wraps due to their flashy appearance. If you mainly intend to use vehicle wraps for advertising your company, consider opting for the most striking design. Although your truck is advertising to people on the road, they cannot use the Internet to research your business until they return home after your drive. Be sure to make your business as memorable as possible while you can, and you may be able to get one foot in a future customer’s door.

Cars

Smaller cars may not benefit as much from full wraps as commercial vehicles. Full wraps can give cars a stunning appearance that impresses customers (for the same reasons a truck with a full wrap can), but a partial wrap may be able to get the advertising message across just as quickly. If you need to cover a small space, you can save money by choosing partial wraps over full wraps.

Roadrunner Wraps provides high-quality commercial vehicle wraps in Waldorf, MD. We have experience wrapping a wide range of vehicles, and no project is too large (We love to wrap food trucks in particular). In recent years, we have served over 70,000 customers in our area. Seek us out when you need a car wrap in Baltimore, Virginia, D.C., or car wraps in Maryland. If you don’t live in our service area, don’t forget that we also ship nationwide, so you can be confident that our team can help you get the vehicle wraps you need when you need them. Schedule your vehicle wrap appointment with us today, and you can rest assured that your car is in professional hands.