Most likely, youโve had plenty of opportunities to see eye-catching work vehicles driving beside you while on your way to work or the grocery store. Youโve probably seen many examples of commercial vehicle wraps and might even be able to recall the design or business name weeks, months, or even years down the road. Some of these vehicles may be large semi-trucks transporting food or related goods to retail stores or buses for college towns.
Other decorated vehicles may not be much different in shape or size than your own car. Even small start-up companies can use commercial vehicle wraps to boost their marketing strategy. In fact, small businesses may benefit from commercial wraps more than larger, well-established companies, so thereโs no reason not to consider the option.
What are Commercial Wraps?
Have you ever wondered who details the designs on a work vehicle? That would be teams of fantastic artists like ours! The technical term for this process is commercial wrapping, and it usually involves applying a vinyl vehicle wrap to a service or delivery vehicle. A vinyl wrap will replace the vehicleโs original paint and replace it with a much flashier design sure to stand out to potential customers as you drive past them. These striking commercial wraps function like billboards to draw the eye and relay quick, basic overview info about the services each business owner can offer you.
How Can Commercial Wrapping Benefit My Business?
Driving a work vehicle that has been outfitted in a business truck wrap is like transporting a billboard on wheels directly in front of your customersโ eye level. Many of us have experienced driving beside or behind the same vehicle on a long stretch of road while traveling to our destination. Although your potential clients may not be able to visit your company website while driving, you can educate them on the services you provide.
The next time they need those services, such as plumbing or pest control, they may remember your name and consider looking up your company for help. This eye-catching exposure is an opportunity that every small business can benefit from. Plus, driving a vehicle with a flashy business truck wrap can be much more fun to show off than a plain van, and youโll always find your car quickly in a parking lot.
One of the main draws of commercial wrapping is the ease at which it allows you to advertise to residents in your local area (which, for many small businesses, might be their primary target audience). Commercial vehicle wraps allow you to advertise anywhere, but especially while:
- Driving down the street
- Parked in a parking lot
- Rest stops
- Gas stations
- Stuck in traffic and surrounded by bored drivers tempted to pull out their phones
- Parked in residential areas where you may need to perform in-house services
Once you purchase a commercial vehicle wrap, your design will remain in good condition for approximately five years (unless you have it touched up or replaced entirely). Unlike billboards, you wonโt need to make continued payments on this advertising space month after month. This can make business truck wraps an affordable marketing option that directly targets the primary audience of most small businesses: local customers who need a service you provide but arenโt sure which relevant businesses are out there.
Roadrunner Wraps can also offer fleet vehicle wraps so you can outfit multiple work vehicles with the same design. Investing in fleet vehicle wraps can dramatically boost your marketing strategy, even if you opt for a simple design that only conveys a few details to your customer. Sharing your brand name, logo, your website, and contact information is always worth it when the opportunity arises.
Bottom line? A vinyl commercial vehicle wrap can make your company look professional and add credibility to any small business, even if you only have a few years of experience in your field. This is especially true if you invest in fleet vehicle wraps for multiple cars. Attract more customers to your growing business by opting for eye-catching vehicle designs, then impress them with high-quality service, so they are sure to recommend your work.
Do you live in the Virginia, D.C., or Maryland area? Would you love a professional work vehicle that looks like ours? Roadrunner Wraps has wrapped more than 70,000 commercial vehicles in recent years. Contact us today to ask our team about our commercial vehicle wraps or get a quote on the price. While you wait, check out our gallery to see some of our best works. We canโt wait to help you decorate the work vehicle of your dreams.
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