Gitnux said that 29% of people had tried a new product or service just because they saw it advertised on a vehicle wrap. That shows how custom vehicle wrapping is a clever marketing strategy that’s effective in building your brand. In this blog, we’ll explore the power of custom wraps as a subtle yet effective way to advertise.

Why Traditional Advertising Methods Might Not Be for You

Advertising is everywhere, from the internet to the sides of buses. However some ways of advertising might not be the best fit for every business. Let’s talk about why traditional methods might not work for you.

Billboards Can Be Distracting

Billboards, especially the digital ones that flash and change images, can be really distracting to drivers. The New England University Transportation Center & MIT AgeLab point out how these flashy signs can catch a driver’s eye a bit too much. The study suggests that because drivers naturally glance at these billboards, they might not keep their eyes on the road as they should. This distraction can lead to more car accidents. 

Online Ads Get Ignored

Ever heard of ad blockers? Many people use them on the internet to stop ads from showing up. That means your online advertisement might not even reach a lot of your audience. Plus, with so many ads online, people have started to tune them out. They might scroll right past your ad without even noticing it.

TV Commercials and Radio Spots Are Skippable

With streaming services and digital recorders, people can skip commercials on TV. When a commercial comes on the radio, it’s easy for listeners to switch to another station. This makes it hard for your message to reach people through these channels.

Direct Mail Often Goes Unopened

Sending ads through the mail can be hit or miss. A lot of times, these ads end up in the trash without even being opened. People see them as junk mail and don’t give them a second glance. The same goes for emails, which can just be sent to the spam folder. 

Custom Vehicle Wrapping: The Last Advertising You Need

Custom vehicle wrapping stands out as a superior option compared to traditional advertising methods for several reasons. 

High Visibility

Unlike billboards or online ads that can be ignored or missed, vehicle wraps are on the move, catching the eyes of pedestrians and other drivers wherever they go. A colorful, well-designed wrap turns an ordinary vehicle into a mobile billboard that’s hard to overlook.

Cost-Effective

Once you’ve paid for custom vehicle wrapping, there are no ongoing costs like there are with digital ads or billboard rentals. Your message travels the city, or even the country, without additional fees, making it a one-time investment with long-term benefits.

Targeted Advertising

Vehicle wraps are seen by a broad audience, but they can also be strategic in targeting specific locations or demographics by driving in targeted areas. This ensures your message reaches the right people at the right time.

The Premier Choice for Custom Vehicle Wrapping

We know that trusting someone to do your advertising can be challenging. Luckily, our custom vehicle wrapping at RoadRunner Wraps is what we do best. With over 20 years of experience serving the Washington DC – Baltimore area and beyond, we’ve successfully completed over 70,000 vehicle wraps. 

Not only that, our expertise means you can expect high-quality work with no surprises, ensuring your advertisement stands out exactly as planned. Contact us now to learn more about our services!